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Automotive

Porsche draws lunar connection to promote Taycan

January 8, 2021

Charles Duke watches footage from Apollo 16 from his borrowed Taycan. Image credit: Porsche

 

By Ellen Kelleher

German automaker Porsche is linking the glories of the first electric car on the moon to the wonders of the all-electric Taycan with the recruitment of an astronaut who drives both in its latest campaign.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
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  3. The Peninsula expands motoring adventure to Scotland
  4. Tiffany & Co. highlights HardWear for Valentine’s Day
  5. Secondhand watch market stabilizes in 2025: Chrono24
  6. Lamborghini deploys brand showroom in Egypt
  7. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Bulgari Hotel Roma introduces treasure hunt experience
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