Luxury Daily
World’s leading luxury business publication
April 19, 2021
  1. Redefining glamour in the post-COVID fashion world
  2. Black Tomato invites travelers to star in favorite stories
  3. Luxury hotels are ready for lavish, post-pandemic weddings
  4. Luxury spending: It is the psychology, not what you have in your bank account
  5. How retail returns are negatively affecting the environment: Coresight
  6. Day’s wrap: Burberry, Lamborghini, Fairmont and Valmont
  7. Vestiaire Collective fights fashion waste in philanthropic push
  8. Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon?
  9. Mercedes-Benz expands partnership with Alicia Keys
  10. Valentino, Versace, Vestiaire Collective and Mercedes-Benz
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Porsche draws lunar connection to promote Taycan

January 8, 2021

Charles Duke watches footage from Apollo 16 from his borrowed Taycan. Image credit: Porsche

 

By Ellen Kelleher

German automaker Porsche is linking the glories of the first electric car on the moon to the wonders of the all-electric Taycan with the recruitment of an astronaut who drives both in its latest campaign.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Redefining glamour in the post-COVID fashion world
  2. Black Tomato invites travelers to star in favorite stories
  3. Luxury hotels are ready for lavish, post-pandemic weddings
  4. Luxury spending: It is the psychology, not what you have in your bank account
  5. How retail returns are negatively affecting the environment: Coresight
  6. Day’s wrap: Burberry, Lamborghini, Fairmont and Valmont
  7. Vestiaire Collective fights fashion waste in philanthropic push
  8. Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon?
  9. Mercedes-Benz expands partnership with Alicia Keys
  10. Valentino, Versace, Vestiaire Collective and Mercedes-Benz
VIDEOS
More Videos

MORE IN Automotive
Lamborghini sees record Q1, as luxury car sales soar
Mercedes-Benz expands partnership with Alicia Keys
Next generation EV hint at future of progressive luxury
Rolex, Ferrari among top 10 most reputable global companies
Bentley introduces driver-centric GT convertible
Rolls-Royce celebrates new sales record



RECENT ARTICLES
Day’s wrap: Burberry, Lamborghini, Fairmont and Valmont
Lamborghini sees record Q1, as luxury car sales soar
Fairmont expands sustainability goals, packages for Earth Week

Burberry launches latest AR tool to boost ecommerce
Redefining glamour in the post-COVID fashion world
Luxury hotels are ready for lavish, post-pandemic weddings