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Dec. 11, 2023
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Automotive

Porsche draws lunar connection to promote Taycan

January 8, 2021

Charles Duke watches footage from Apollo 16 from his borrowed Taycan. Image credit: Porsche

 

By Ellen Kelleher

German automaker Porsche is linking the glories of the first electric car on the moon to the wonders of the all-electric Taycan with the recruitment of an astronaut who drives both in its latest campaign.

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  1. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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  5. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Orient Express lends locomotive to 'Mission: Impossible' crew
  8. ‘Businesses must take action on ESG as legislative tide changes’: Positive Luxury
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
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