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Automotive

Porsche draws lunar connection to promote Taycan

January 8, 2021

Charles Duke watches footage from Apollo 16 from his borrowed Taycan. Image credit: Porsche

 

By Ellen Kelleher

German automaker Porsche is linking the glories of the first electric car on the moon to the wonders of the all-electric Taycan with the recruitment of an astronaut who drives both in its latest campaign.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Free webinar: 5 trends in the luxury goods industry
  4. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  5. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  6. Richemont mourns loss of former deputy chairman
  7. Jaguar proves I-Pace can go the distance in new spot
  8. Mulberry revenue up 32pc, showing solid pandemic recovery
  9. Brands cannot approach the metaverse like Web2
  10. Weibo to launch new interest-driven social app
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