Mobile
January 5, 2012
By Rachel Lamb
German automaker Porsche updated its iPad and iPhone application to fully envelope customers and aspirational consumers in a unique brand environment for its 911 models.
{"ct":"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","iv":"ec5c2fd06b47b6f62ec736dc2d18a348","s":"37fbd158c8dda2eb"}
Share your thoughts. Click here