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Internet

IPO could increase Facebook’s marketing options for luxury brands

January 4, 2011

Brands such as Burberry have already leverage Facebook and could even more

 

By Peter Finocchiaro

Facebook could grow even more valuable to luxury brands as the company bolsters its marketing-related offerings following a major investment that increased its valuation to $50 billion and generated speculation of an initial public offering.

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  1. Louis Vuitton forges multiyear partnership with Real Madrid
  2. Luxury is about to have its McDonald’s moment
  3. Comme des Garçons sets up shop in Sao Paulo
  4. Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
  5. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  6. Kering hands CEO title to former Renault head Luca de Meo
  7. Genesis to enter new markets in Europe
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Dior selects new global ambassador
  10. Kering Eyewear acquires Italian manufacturer Lenti
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