Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"ca84f64b5cb9a7315b4634d3399d7238","s":"136ac41264e0417c"}
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