Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"9147af6899963b0d231e2dfad1cc46d9","s":"54452f072d8650ce"}
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