Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"6665a1fec0597ae4ad7d638f884984e4","s":"b4fe00f55b860d8d"}
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