Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"1ec5f76cb2a4d988b118f7a721cf6c3c","s":"7eb793e4f7c59c09"}
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