Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"063de4609b9690348691438362babbac","s":"fc4c4087e00f3fc6"}
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