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Marketing

Post-pandemic consumers expect brand awareness, authenticity

April 28, 2021

Each generation has differing approaches to consumer activism. Image credit: Facebook

 

By Sarah Ramirez

Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.

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  1. Gucci drops see-now, buy-now Primavera edit
  2. Burberry releases 'The Trench, Portraits of an Icon’
  3. Rolls-Royce Black Badge turns 10
  4. Vestiaire Collective study links self-doubt to new purchases
  5. ‘Art of the Desk’ centers new content from Montblanc
  6. Explora Journeys invites travelers to rethink sea experiences
  7. Chanel returns to roots for J12 watch campaign
  8. Mercedes-Benz highlights 140 years of automotive progress
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  10. Loro Piana reveals window displays at Bergdorf Goodman
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South