Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"4fb24e96a7885c302384b3331542f710","s":"700875bbff8217a6"}
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