Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"6a8f85d4de994043cdeefe05dbbbf6e3","s":"d9c2f53154a5d53e"}
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