Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"16be196123f5266076b824309140876a","s":"184d5a342030105d"}
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