Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"de14c5d86619d30f322d5ebee26a1931","s":"108bbfef1713ed49"}
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