Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
{"ct":"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","iv":"b0f5237dc28c0c5d89760fc539d4b21a","s":"6e7f4333485a027d"}
Share your thoughts. Click here