Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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5Q6aFBKvnIowXzAamslEwgbsGDZWx3aT5EgjNmCdVglO2fWapFXaQ4Z6ZUcvFYf\/kbkjVWIeM630qy9QOVXKuHi2GSrn0Y5fwEiWbuCFOqozfbuT\/4IRd0yhDYvip\/GwS0N7Og6MPQ7QRUnSTqmCeFkDf8WKnP+Ij80zRFq1VFmbREp93b1XJzm3F0Lv5Sgp0oP1QiFaKilL6rQekfE6xy+0yZ\/+7HBuErPPz+0PiNb\/3NtTHpGr8uJrI+Bu6tjqb7tzybDE2iKMGP4AFbQg18IJ3dW0QNVQO7mHQKgD9Efj85p9qxkOi\/jrwFNWTdKA8gv6Ig14Hea+nLK+hYbCfx53y6B3LFFquMrjVx\/jtrv69qFQjbSOq8F8rVgNLUefiwZF7fhPxvsMRbAb0wVrPoIjNOMGl1OgPipNP0WMNzwm9ILEPUUTsisWg223krRxeWIQdXvtAM2Xa663e20ssfRXc8LsifFjZJXT6SqBxRmN482EQ6mKOhI5OqXpDpAJJgqI7Vhp9SZap4QINjV2ignHZOgDvI1zWTFM0+a7FCjqHw2cMVS3G1d955+bfK\/6MFawtXf9Kti8\/QaTJxUOJPdoj7wTPmudNS9gwbWV3DC\/E2Fn4fhQfpHlnKQy2Qn3oAYXkxOsLE26NEasC\/n4L6jtncV3h2Dzw3WKs64Pk9HQdqOdI4FIQIVtZcnxjrCQBgZ4B4RiL2iUFasqnDw8ZENVHn30X5jKOHMqisHi9UXA1xfPthF6poUfhLSpefefpVF1sZolbqItrUa9nekRKzRbn8YF3c0YOhPTCwN8ZVfpFWvbVRvDSBRaTFSDG0Xlis8+5lzhoScjssEaCQyZj7EiVYdTqp2WnCeGlmnPKJIsdj2X4qXDn+FtylmLkKHEaREEvLOl3vdznJkGYsv5mfQj1TbCTi1j6HLW1PurzyQOCuoxlkm3zjIHdYln4pynpV2mt5y1lfXa96PWnxZmX4jWhpq21HzyZiA+r\/c6xdEDWD36kwce+ZljPh5+enaOGqrXQh5SqHxKwIOCQDn4EGISyBrGNRzInfo\/iW2izhmPaVmsAV1UWOuQccdquJPWwvGU3Cj38hQhxYQgG2mudwbrKyumGVEf\/EXUP8SP1G2A\/oaLChkKAOmSYdv7IwkQtJjPsrZ1TbulGUfs5RJoeNSitfrrMPdzI3fSMPSGAiDvscnJTLOUcdHC7KHRmLix8tGlcfqGzrmJ4NvKJCD+WyVvHmIvwD7XiCBURMxFVWiYJBd1fDj5zTLiAybmjIRpqp5KHcrQGacqnXCIGbJQ5kADpAVzA4RaCOLFw0oNTHrSPSjmYfqBnmW4qkMeOD0MLW7kAleYhQXKzX5nnOdAvNAat8jy\/adBL1rpZaq7UI8pWx\/tm8NY2oLuJ\/saz1AAt8X6utnI9UfxGY+a47jznwshKIwg8sfKx7d\/tlC9mYN2dmCHUP1v0pHJPmyTBnJtremqtmn4qzZpet7Z\/0ceYlUMGHTm76++6o79gukM5e4RPhfAGMUQm6H9oqDtTKFi+vaFeW9AyA4nrySByShgxZSX1Hwr4mhIAUOYoN4xR24+\/nt+ZNtwCF4Elhr3nEijTK5zqT5GJBK92spJD+JykyAfkbG43buoQqSVbBEYPUv5eY8qFqtyk24WoI\/2k5w7Ummm\/baiUiB79Ur82lCp6n3XA5sY3fLfLOHu57e5qDGtTsM7XC4G21IsqKelefYTKjjjTv4F9PU7UxV3RVclt7u\/y9z1G89cyAG77aKAjzoUoCYyeOmfz09+fTOxJhBshfsdRE3vQvyY4VhpM\/OqVwxlb7maPzULXaP5ZWNEtZfxZ5Wxwo7CMsVvSSoFz1Qk0RVMXVXukS23W5cU8okBQWUKl4U7y0Vdh7DTlkcwiBN3lezIHoPhdzLI4RBkQxLfTmnNyQA\/bqNEOM3lMKYhi0EQgydFMtXOI9G\/ezejGFuHk4ToChWCyr73o+GqPqSxszgSV3v4TxHlBtZISBpxp+exmUeEBPYs1t0V1D6Anj0N7GDa4xnkahUk7AIiduhPfMD6JkVU9EX7jkoZDd5hu4toFe5aoJ+CkC3dKekRSISWkoFiT8nUR+JoW9NM2oN8B+gWOPgu+OvB7OKq9oU+h+Do7WO3lqvaXxyIifm9HAL7orlQthrYbyqIyhKBJHqKvepc9Yh0ejILc3dpADvKLWxGjHnQvqnL2HVuuiJF8SlZJkLHS1VkEfG1kWftNbrFxgTP5TpEhIlDNyjSjRG+mRXLSMbIZuh\/xgRCq6PjKZtBJhKYGzaU7Q9D2oNPVgUrxJMmrMjs4uarBh+gJyZV602vGVUiwysQL+\/yMgRgokL4M1WrKtVEJd+B1nDPnGGRDI4d1vMiggUZ2UnVEsgPlSW3CSiIzFFHxcG08lwu+SZV+oa+aph+NJXSsCWGeF5LNJBVYC2H5osRWE8AjvSmd0NCND6EnGfKyd5juNua2ymTx9YQRaUXwaBuoZn+8PvIsAWy\/FNzAldIP2THW0nyYpFvj5lBd+GyRWEmdzTqwAgx+KHw7cxqgSysUEO3Kr21iJKC63Gc++sD9eNUuns4aL07FGeRHhG9gKor0R1X6jMjDJcQcUbOFxBYDvdYP1355H7HlE3wwT2AIPzUJPuBd3GvN\/z8+omjWAVwn1VrMoycIQeANa4G\/Y6Lup6mMkDOkhlw92Pcs4hImI2LrP3Yep8vnV5DKkX88L6hoqHvlPnAkBQjSF2x42zI7FOFRA2E+8Nn57MaXU4HE4R5oJnAHUd8acswtWU0jOt8sbMUmPWG1+5UYt0wAb+vr1KONK6teThX7idJ6YtNXNmbQY6bU+SsfyDcKuvtv\/0rYCWoVON8twJUEPEU3ytrSgxCaUiFskAx3lXlI2gd0L7K10qRfol5NILwEYksSqbwGy5SnGrBwbe30gogaDZfp9NdULzs85cNXteXsr62P9alZJLqQ5g6qRMj1NBCtE98QyTSGK9TpUUdWActbCIa7T4L72eW+Bld+55pgQKbyj2SSB1W7QjFCiZ2MeA2ZNVUqZA9QjFt38EJMLYM8ysFTRCEbKqsLcBIfnRzZSZ90WLrFdB5h64YPI1HDh+As1LmaVjnHKFK+TOjtLkhx+Etz1SoBh\/bkbFqvNb3SRFCJpURIwAA5js0fuOJgkOJiMj7Kuo2iTS+8TWo7kOXKc36FWnnko2jlW+B0u\/T0Vu\/cTvbNFkZh4Qz1lMM47CInvD7XYjK3qElvAh47NG5Ay3bMn\/w+YMDzEFKZzfczXQoqg5dsLZ7byGbluyEEFcdqwzj+tDNBIGWINnj4UXK2b6jZGt9p49xZFQv6df05XFM+niMGL8FALAG+VTrfmuQSKMzfyINWDUvTK+GrW0lIwHWEPWvL\/BQX7y4cUKnZbjeVrG2TMdwEGBo6qlJmYdave1WZkK3zLw2ZJHIH9eoigAv6g84uRw9jW6LGG2Ovwm0+xTf+qUdqbE8b4FtrPB7yDE2pz+rpJAhoHwfCpfL1Fg9cNIo3b4kGQH7KjdZGs5fGM8Kj6GMzCxIeCTqQhKGvLw6A9CVAG+1Mtj0TIkbecX+eKVnA3360+KfINVNHDKzt0UXcZAHwjnJtQtZX0qG6vOkd7juhZ\/pvmbs+0pixQO7feeIlvpr9u2zyvMJd52DyBzp1XzspMPyteR4vv5WUbcjmihAMhDi0vhOZtwJQRrt6lfo6KdEQ2eBDJWf07vSLMGXON9Q2tw4Tb8yDI\/09IZTwMGFYYPQaQcztVIetGTcgf9HomhVINgz804dOUlJ\/NJ\/YWuXildCjX7R2\/NUrKf7RkBqvcnMD1MQHESJFX96e+86aorhTyZNJJsJbfaIOfy8aNq2TTS8TcaHALUblmbCsUOfZfmZi+lvlnYmzv4HtT9mCCVXwOdmlraO9yjbrGhmlRNjR0k9xx\/qx+V\/W9QUldCy0IS8K3Ib4JkMr1oeX4GYv8YjSv4H1B5iPWJCK\/aBLStM+A\/VGUs8TR6AHWOgTSmf3jjVscmUtovIvBkGBO6+WeCWrZ1MTOPWeBGWgnhO4Wz5BoveBCdsW4TLgJoxFcPliDDIR3+3niE4kjOmAkB1CHFEQskIjPpUTZ0YNUhpJvpuRHVsBY0ymeEzRN\/8t8e5qIe6JO9o6stFQ1zwbzI76C7XKUj4zi8aYrCWU2WQSSIMdkDHhq\/ublS1TVZszxlroe1mQiRDlEH15amTErvyHwbD3QnRb6NOxpfFWnwfFHYn7Pjyv7bo5HNpx\/t4cqhzVVoNPJp4lZ6zFrR7KXVFGtQoPFxkMXTtmJmIaZ2EhqaV+CPouf3yK+PTx6\/xesPOH7rCSCGugH2igURIB4S9DN3Ej0keAb5cLQN9KXtf8FHi4fmziZEXgCxHLJ6VBUnjRqAAGhnoqB65vVgmxVMZp3zELYuAE+rYQ49xZOjD1aIPseSp3y09CjeMxX7eMPnPGPkJIK9wkG7ncRdgc+upq2ShP1xN8t\/6IoMAIKvTshzPTF6H8T+Gs\/bTBGdIq4IW1CziafjKTPF9xPm0nv9w\/Go91QbFKTKanLYmt9OOGbq7tWLNVpPkMaZyCwd8WdR1kZ0vTcb87qkYHvwT8M24SCCznhBtHDxdmSu6bMF0W\/\/0YK+NUretf14daGCdkiSgdEMDSfXU9asrUas0\/cEGqd+ro7YmpzaVl5oB3w","iv":"ddb68d3da9d74058f77a1b01d1074da2","s":"2d4b74d8442baff5"}
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