Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
{"ct":"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","iv":"60b0716c48f412978b3754784c99e620","s":"38454f936374570d"}
Share your thoughts. Click here