Research
June 4, 2020
The COVID-19 lockdown has meant that digital has more say in conversion to in-store and ecommerce sales. Image courtesy of River Island, Qubit
By Mickey Alam Khan
Comparing shopping trends mid-April through mid-May through the COVID-19 lockdowns has unearthed online behavior that will likely shape in-store retail strategy once bricks-and-mortar operations resume in most cities worldwide.
{"ct":"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","iv":"8bc90445ec9f9d48dbda9541a6861e56","s":"f895f2d219d2cd28"}
Share your thoughts. Click here