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Prabal Gurung, Aeffe, Jean Paul Gaultier, Rémy Martin and Pinterest – News briefs

October 23, 2012

Prabal Gurung for Target

Today in luxury marketing:

Target’s newest collaborator: Prabal Gurung
The roster of names that have brought their vision to Target over the past six years is considerable: Missoni, Proenza Schouler and Rodarte, among more than 15 others. Now, nearly four years after launching his own label, Prabal Gurung’s time has come, according to Vogue.
Click here to read the entire story on Vogue

Aeffe, Jean Paul Gaultier confirm end of deal
After 17 years, the licensing agreement between Aeffe SpA and Jean Paul Gaultier has come to an end, WWD reports.
Click here to read the entire story on WWD

Asian thirst drives demand for $3,200 cognac
So fine are the handmade crystal decanters used for Rémy Martin’s $3,200 Louis XIII cognac that workers don silk gloves to fill them with the caramel-colored liquor, to avoid leaving scratches or smudgy fingerprints, Reuters reports.
Click here to read the entire story on Reuters

Pinterest outpaces Facebook on purchase ‘inspiration’ by more than 50pc 
According to a user survey that attempts to pin down reasons for using Facebook and Pinterest, the latter is the preferred platform for “associating” with brands, keeping tracked of trends and discovering special offers from favorite retailers, per Racked.
Click here to read the entire story on Racked

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