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May 30, 2020
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Apparel and accessories

Prada casts from behind the camera for fall campaign

June 13, 2017

Prada's new campaign features Spanish film director Pedro Almodóvar. Image credit: Prada

 

By Danny Parisi

Prada is using its latest menswear campaign to turn the camera on a man who is typically behind it, making Spanish film director Pedro Almodóvar the star of its fall/winter 2017 menswear advertising effort.

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  1. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  2. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  5. Lamborghini turns to LEGO for replica model of its most powerful car yet
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. South Korea is bright spot for luxury in 2020
  8. Privacy will be the new luxury in travel post-COVID-19
  9. All eyes on China for luxury’s recovery, but no guarantees of future success
  10. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
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