News briefs
April 12, 2016
Prada spring/summer 2016 ad
By Staff reports
Today in luxury marketing:
Prada's turnaround recipe includes cheaper bags and online push
Prada, the struggling Italian luxury-goods maker listed in Hong Kong, plans to introduce more lower-priced handbags and double its online business as it seeks to reverse two years of stagnant sales, according to Bloomberg.
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