News briefs
April 12, 2016
Prada spring/summer 2016 ad
By Staff reports
Today in luxury marketing:
Prada's turnaround recipe includes cheaper bags and online push
Prada, the struggling Italian luxury-goods maker listed in Hong Kong, plans to introduce more lower-priced handbags and double its online business as it seeks to reverse two years of stagnant sales, according to Bloomberg.
{"ct":"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","iv":"f0c8358be7f683ee635ae2e6687cc959","s":"e76d82ab2b8b0134"}
Share your thoughts. Click here