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Mobile

Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Gemma Ward for Prada spring 2015 Gemma Ward for Prada spring 2015

 

By Kay Sorin

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Legendary architect Frank Gehry dies at 96
  7. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  8. Versace announces exit of Dario Vitale as creative director
  9. A. Lange & Söhne opens doors to London flagship
  10. Buccellati brings retrospective show to Shanghai
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