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April 26, 2026
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Apparel and accessories

Pre-fall 2025 campaign film from Ferragamo hails cinema’s golden age

July 17, 2025

Set at Rome’s Cinecittà Studios, the video concept hinges on founding designer Salvatore Ferragamo’s ties to Hollywood and reputation as a “shoemaker to the stars.” Image credit: Ferragamo Set at Rome’s Cinecittà Studios, the video concept hinges on the reputation of founding designer Salvatore Ferragamo as a “shoemaker to the stars.” Image credit: Ferragamo

 

By Amirah Keaton

Italian fashion house Ferragamo is exploring its history and ties to Hollywood.

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  1. Can luxury brands balance AI use with heritage and sustainability goals?
  2. Culture is luxury’s next competitive edge
  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Seize the moment: How sustainability storytelling can reignite luxury’s spark
  8. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Paid content on TikTok driving brand trust, loyalty: report
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