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Retail

Printemps adopts Chinese mobile pay to attract France’s major shopping audience

November 10, 2016

Printemps partners with Wirecard and becomes the first department store in France to accept payments via Alipay. Photographer Paul Blind (PRNewsFoto/Wirecard AG) Printemps partners with Wirecard and becomes the first department store in France to accept payments via Alipay. Photographer Paul Blind (PRNewsFoto/Wirecard AG)

 

By Brielle Jaekel

French department store Printemps is bringing mobile pay into France’s luxury retail sector by introducing Alipay in stores, which will work to entice Chinese consumers to shop its bricks-and-mortar locations.

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