Marketing
April 19, 2017
Digital ad spend will outweigh print in the future of luxury
By Danny Parisi
Digital luxury ad spend will finally overtake print advertising in 2018 among a host of other changes to the luxury advertising landscape.
{"ct":"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","iv":"b85141bc6c8637b3065ccc1a1b8dc02c","s":"3e61721cce1416d0"}
Share your thoughts. Click here