Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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","iv":"9c1588cdc59c11f4024ad0053ada11a7","s":"4d54e5f3b1967810"}
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