Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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","iv":"9d7b5816857306dcb99f3d0df3eae3bc","s":"5fdf5d0f17c98176"}
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