Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"c67b8efe4c5204fb30256d917c8dac7f","s":"9082d741a60c905a"}
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