Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"cfa2f6d13ff440fa558155d1aa13d7d4","s":"ce97731ddf42dcff"}
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