Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"a97d7f75947bf56e273150da8b4a51df","s":"fe792b1fc0f767a1"}
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