Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"968f5087aa35aa387346e9b9ff8747d1","s":"8468fc3ecccbe7bb"}
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