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News briefs

Private clients, Alber Elbaz, Rolex and Mercedes – News briefs

May 5, 2016

Illustration of Lanvin's Alber Elbaz Illustration of Lanvin's Alber Elbaz

 

By Staff reports

Today in luxury marketing:

The growing business of private clients
Scan the front row at just about any major runway show and past the hunched-over editors, high-wattage celebrities and stoic buyers you will likely spy a cluster of private clients. Typically dressed in the designer's garb, not unlike a fan wearing a band t-shirt to a rock concert, these brand devotees — many of whom spend well into the six figures, sometimes seven, on designer clothing each year — can help a brand hit its quarterly sales targets, according to Business of Fashion.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  10. Dior dives into French Riviera with escapist fragrance
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