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News briefs

Private clients, Alber Elbaz, Rolex and Mercedes – News briefs

May 5, 2016

Illustration of Lanvin's Alber Elbaz Illustration of Lanvin's Alber Elbaz

 

By Staff reports

Today in luxury marketing:

The growing business of private clients
Scan the front row at just about any major runway show and past the hunched-over editors, high-wattage celebrities and stoic buyers you will likely spy a cluster of private clients. Typically dressed in the designer's garb, not unlike a fan wearing a band t-shirt to a rock concert, these brand devotees — many of whom spend well into the six figures, sometimes seven, on designer clothing each year — can help a brand hit its quarterly sales targets, according to Business of Fashion.

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  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Aston Martin loops Breitling in as global watch partner
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