Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
{"ct":"h5CJkGaureJ7whZBfgqip7DyJM9yLkDFWpROnpmwLDsOHepUWdeg9DERiqY3xinPTxRJ4rmsqtyQc6L3i5ipHaji7QXR+TsKRHxsgKuy\/PBfCQNIYzZ88LDO+660LqHsBAOM1y5lGmpQHpWPTT+Zm7vIST1Su5xxzsUUK3W2WxmSO6NQtVbRsbaC9YpHnzV3IZR6sHb+JqzJr1D8r+ZLWqPVfWdCYbvG5RTTXWqPCT0Qfyuc+awA+nxb\/+nYKQ\/wh7gtn0FFGc105KOYNlADRoQlrmdJgc2iXZSJbqbyABpA+50QuZgfS0BLa1WwdkZabqy8fnOIo4sPBoGHpr9OcIao+9j39S39LpDjqlu85HWl5SYRP15PFQ\/Jsw6Lq4k+SQF8v+kAXkFYdrp0spxzy7GeiJQ6rjkpNVtrgPBSPV4sXIu8obt0c5O\/Oqu9sgB7Kn6hkOy0Uj46hmX8xAI8WcUOCnDSm6lBi4kvQmu2pwLr6HB7hUm13jgi5lcfRsZtpLC7jzVr\/ZmLaTvHiQESj95a09\/RKqEfKBLyd0mSHZBmDeiZoF8YYsd5HVRC14pen9\/4pUzK3Uj\/Ra9yCxlaPm9xnZXJRRZ\/GfYzZPchAu2sxuggNewEFGgcdpVRy51lp634TUSV5Fya\/yFaL4WKvxdYqwnP+DklyY978DcqL4Iu5Kje9+UYB\/nX7OY09cB407bxkLCrytu3s9thq3+Pr2K9x8bmpZgfoCuAApGYZUkwKcao3GmqQ+9u0cPBHtqdGQlyQWP460HpYeRGuVTythnnLeU23DloonzAZwOSMJmAcsMV989WVfXNbC66wemDbS4dmE6MZv9tNVjqnaSsywleghj56tdvJdqxMkT0gHmMUuGGeAfONrc\/dp2qXRoUnRcNBhBCr7KwJpK14JV5STV4GJDTz62uiB4OW1OT5D6DjyB24Kqm1qjB1y8qMBCR3m4zwMYDMc\/Jmgopc+OBXjNqLo2Zy8IMpt+R\/A90ROwZl2tM\/iYxOrQNHVUO0yYjMCAixCqsQPtHMpxnSgWwGL7aJeUn6Oe42bBLeTNyEKYznrHwvQvEzllshQNKAbT1ViHjzBrCwXy38Joc8s+FRw5ttS0iilPtxzq5i\/sGheMMLKfFJP7lHO7BZn2QGWRWO2svH\/aeYGx\/Emw7NGFbW0GuiDJib17GcQTy6QZ4Fg6bi14Jr0t9WWkVjqy1OcntlIg90wuBOLnrIvJXkDM9wsN1PqvxO71P4h8TrmYRIh0\/mHMKqBaJdC2wduRvXKmeYWULe2v8Yr2\/Z0GGE5jGm10+fClkrJyqnSQtY+hsLhtcl6h2NpzGfKx7eflfzm9an8FJYCC3jn2JpILK9iHTJRxfocNNjZe2Mrre3NVwgEAeyepii66+fdNoQe2iys7a9fsm9\/jV63CLDxik6mD\/8Pv0r4IMZsomlvX3O9GTvkjCKSWdd\/TO2WjsR1Cuspjmr1l9e9JAZstal9dsW5qvE6p86srafJuMhXOJu+DdM6ibo98IwE+CwSOFT3Lkkn296JPonWqVbEhEb1VkjI+zRmY4NoCGkYUzo32YNLzHXYGnY0dJALMTmKLz202Y86cRG\/64U5C49K9VgB\/Cz7RwTrXl+Os+gFV8Or9nDEoFHmFTboppwbJlxis9+ebubsqZGVDkifajW\/\/FQySaYmqHGnhQ1aRzC4Lf0Pn7tjWMGasjcFxx7PbSsmxc5nhiaJrAScvY9qJW6lQzZR7Rkji4lDnXrcayMEL8RP12pM9yx4RsHsmOs2FY1AWafNlB\/wtw11Bt5EhNW6fSUKrMwA3vcTibXsQPVzu46W2lYjf482YAInu6lYiX4guGEDTyEa5Auy9hEssMQkJqt6ezEniv30YAbd2ybWmFichFsWdA14ccVj1NeZtZIJ+D1BjPJ+YFBeeHEZDffCsgUWbBledJpYJmtboE+ZYdzgdYCXYXQO1hDovgl8G6q7RNiGjZP\/dPka4YTvXrj4vSd+YiZKylmXovoluEWh5RVWOWkrYjht6rHw+DpWsylS5eh\/tljbFb9VRLlu+MxE+pFcX2HBep1qFycNJTrOYSKHSWzX50o7\/REuG\/pXGLSOK3sxMOwoRVdN3n+6ywLQLRffHw7xlUi0lolj+qr05TIziJUlEdqPw7VGVYQxwNX4iX8kq2XY9scDz6QxqenP1Mb34VMDJCkWdXShaiO+gcjGf1vvX7y3oDs7uA1Rc8jni0zcpDxns3NckeOSohOYxVtVXbCPTOzz9+r3cokgw7NJ3aELqHBcI36vIkW72XNHQC\/cuU+lWAE1TGjcJhde8QvIFMgwH4N57aZ16569bJOynYRSTnMEbsYjsLVCccQD7oecixtIUIT8hszujfPlOl0awpvUNQ+NyNkjKzEhtkii+ZwXIUH2khadzAoz3Viy9J\/3\/B1MYbt1ZR9EXS6x\/eUoiqyo7\/htzFnwRcIhinN31pW0pzBhIPVIX5buytPOYBuocqBJ1Tz\/wtc+X8c+zS5fjgJEgqas61XrSG4wYyBhoIMmlbD6TTxQH9KHuAIbNdrTRT7TQepn7eXVDMxDnQAtViufDyoxIUKKx7U4uBExsfmKkcLUafUlbm0x\/8ipJBkmmf7bi8C6l4z9veI236ZF2\/gvqZDZfCwvzopMmJKLUm4d7nnv1ivC3lJ5TcWwiR+NCqHlZmWzx8DmT4mchRecyr1fygmf\/KdEUE0bLSuYMeWa+KoVdR5zNOIhmst3C9dJoHF6f+pGZ9FIwa0JGohGkaJQ6x8H5hBLB8XcnwDP4gy+4HfL3wVo5DXYMjbLtMppsBq8ErdfPFSuI0Ni0gSG8Fgd2xOGHRQeI2BAllUIPMhkdlWKhFLc7kqTJcV1aQi+YDxySMvS19J2jfDth\/ST07xYgpGv6ASNxfTIWmNXUXGE07wijTFBXdqO5eSYuuf7yq3vvSYSBBRaMrI40o5D9tSzvqE+LLnG4007xwPVXSSTm\/Fc25UMNFDQ6TUoj4zPvfZ6ldlkfzo3J0Evr94GA1nWGa7UkngpQ5Gei9va+er3AmJ8ZQoN9SpnnAgtUP+8FGyO42b\/ugutPDIDm0AniupXH4DLIkbgYCUv09bdiPqKAkeWho4\/su4YAK+LAO\/vUKJQgyqfokOBkAocLipcyk+rLudrhOWxBaSpnmsmGV8l\/xvBEkzVY5bwqmyvooI9kIgHI2t\/nwkQXXcG3Y4v5sa+s0UK2xrbW94aupYcpe6W2rAOBrS8nl+2J32Ww1fe2OukXweEGkUFMsd26murGJ4oWHVLV+O3VMAI02rhbTAaG8xFkZpponeAk4ZtqPK2xKXgxLbhDsm3qQc5\/SAlVjS\/xU4+B2mpo2DR9GJrD5xBPoT9GZhJWThsdQMhROVX71UeS6ybi0a7YZiQGXSm\/fUH+3FD\/gI9KeeiotlrrseljLvG4OnYzt+6BHIhT8LmmOFnwY8fRG6+zT1UautLGPKRT\/mzpkbWMlsCOlwxfDqkmuF91jSB3+rvjwJxuwCWS4C5lC1mb4MVxmmJdUo7yJPFa39N\/D7HIaxpPDdKgz1OxMYiPlbLBfsb5sPe1BozpoVxrlyyKIkhKHis9nZVhj99BYdFAUqvMl8JYk12y2WHvrdbZTfIYXnD2\/nCSeTuGA66MTWfEI6pzGo4vuFUZflQasZsGGGGw5rhJxCg2ITnSDIew3u17qYLSLHQzIxlY6Vt59IyE++IfTi1pGq2f3IeIKdEWSUsSPRgFz+xxfZdgox37k28kg84mqzRnZOFgz9tPdzfFmpi4n+ctwEHtDCt7yzWzZyev2ZZaWo6fQOCSFQw2tSi5u4SWfF6erKbkYi9qKQQjBcdOPKpkKx6UU1AqMwWffoMdbKawiqOj4SUg8HuRz\/ThkMwShos7d2UA8H\/bcbfn5TbFt1so6mMmgbMmpHgJBGQuUgcPMsFl\/2LffpgM\/mcchOWA9FrhhgbJe4yUdIIH46fH0MEph7iu6ZXQr5Jst4p3hqHj40B5zro6yahdbLBK3v7vs2JDL6HoUz7qidc0uxz0s0\/n\/MTIK06tRZQqDYy6KRL8lXVdTjAeqXy+w8ZRfpGp5QkC9gySCELVQ22CoK9x+n8s5qViIgPkyvbYHCfVNEvFPBckwKerT97PWmkEntqps7HrRLSN\/8IGn5RlkV\/PJSG3c2NHy4NfbzY9ZnuO\/xe9ccNz5V+0\/zG2ZCegS7e\/AO5r4k0dm8+9inwqei4+VDtgPjuTK6\/QV7QgeBAG\/y4s9FokYY\/gwNTnX7GtNEL09wZKlN7dFD90rGbiYvw4RoeLIRL6tLD4CxMJZmBRnhj6p1BaJzJOkp+f379aUx83c\/uMmACt5REu60ZrgSGjHVhWp6YKr8DhtDQYYiQOlTITFU05sHyzwh9\/2qI3XX0V0J0iYSeVETz70RW3C1gGTengkUl1\/dt+YXDJEQX4zIIus9WCCTO4ZG5hOyUBrnAcyWCaYX0m1aqrQpdHcuL8JiIymdUJhngEuNdn0PCbxfIyYbwVR7MdFcDFqc3X\/4WpLQSp15\/4\/QgqzXCnbfsjUIQx+EsUjce+IgtFA0zVR3In2VoJLRmYr+Hn7QnxRX0WcDNo9e2YXg0suBK+jn+ftSM7v4eeNNBLvvucp3rV+J9kzFOqzJeoTONhL+EgQwfGvzgukxOAWf5FV2K8uSVHZq7EOrqpN3oESnLKk85jlQZPAOUMunrh\/mpcGkNxlTOlGcGwEXzmHre9tnqNL\/7LMwJZbR2pFZHdhP6AggSQgHL+scSRXt3E5qzoe1vA+XWXrLg1sVdtbFo8wWuXONHECSq04gZwwd5W58\/9qp+hfM1XdaaCObjJ187+\/Ixu++hxk6LXpdeH\/CZKmwqAE6CGqhdxBVOomIg+MVNCbGCz4683V5+CVabNlMmY8YY3oJ41zy9P82PZBp9V6jrPeBCP6mZDkgrLAP26mUZ0Qe7fq5S73v2T9QszdIVzrTpSysKytHZPsLDyGnpnDxHJ+QpWq7tZq7thPXM248lyI3wahrhelFLddPcCtj0cazW4uzsXpVUPRJ\/+968fK7g6T4Gxq\/\/pwn8q2JuJ1s088OxkbsshCQHJ7tSJhvOZ6kmrOoegJdEtdPfohVY6esUVHo90iLPasHzSNteOI09yKKoaWF7m1a1aNE3aSzIDkTIiDLsffjzQFt4GjCNS1YIKXCABMvW6JWNaYa4xE0+LaOVoC4eucae8NOgEyu\/5jv1nNRbSNMG0yUYsmqnCfvbhcMNcvJNpIGQflog8gjg0+i1skfv+2Tvt8QqclB44qjn1sF6iofWy\/KUW21rfDwjZVX4K8mbqEn6z11cKPo5HgM0rmkkWYqN0evhmwUu3\/xRNNUCuvM5+QmjcEKYeTK7SDWOcAxixcvv3YAr4xYFPWu8jGr\/9GNP8HF5l1p2KDdzmT1iE6W3QrkdzjpRu4+uXoEREdM0Lktd6K6NDRcW1gYRaTCIF26Cw927Zz6c9o\/BZ3WRSsl0vACpIqY3T66LEkxzhq3JdwC6eVo7FC3RNWvjQs2ud+MfqaAqLASqPIEyp4SOGu4\/b1QCWq7P2eyGK3Bso4HYUAgSkuy6sN+8BYy7B7ZMGihm037GwlBK\/WvF7MDyI5SIe2wGHa7ecDcgyLFA94NRYpkjc8MHbcHfe0nd0xrSSwFzV3VcxL86rGJ6HjgZQY0Zk\/d\/twiNrGFn0gBekFJhLQT3AW3PVEN\/+uO\/JSFnc+rIvodr6p2ESD3NfRr\/1J1qxZ6dopzlwx8nEZ9NxNnLA1CFywX5nk2I\/uf3ZLo8hiXxB9Cd7JJuBRBe7mBJtnQnraMAH51l7ShDmzZDhAkQssN0jZtoWeYmymB4gqwY1ldSPVx6Y+sfV3vjoWa2QtvfUfQvBvk4GRXZI9cu+Iz6Bgh7abSmthlmGrcpvrhMozYn+CfkjzR0ArTb+t2OTM32Qh+0OMLYflzUUJqPw26S+BYcZudcPARV3xovy7z5K6e+KQtQaNoaNbGYYu6XrGn\/qpieXGCzE9V1T0m+X6kP8IdNJN19qReIu5Hl\/6M6Sgwgcs9OuCVPu\/1VBSRErUlge54qYn3nsgIDJzYOv\/s055fya9F\/eZVa\/hgbQxxceFUVW52fqqe\/fetyA+ZwdezTBdBPriZZBEBpv\/bzZoB80KcY6+hizlAZ0pvve\/T52cfIfqTlu8t3GTcLfUs9eX3r+vGvRzG1T4lqoxmUwTNBMJhhoVKLdsOkgNIVgQEBu7bNtF1nUJpkcU54FEwQBmMixSCgp5JyEvbDk7rHBLEfjJP6GhoOIaJKVisIFuuINOeFW9n\/dEBI5EhKdit0xD0\/ccZEgk3NndmTEThCqw\/TgCDPQwhe1KJa2zrmbuf23Xg4cdQl93Lz+K7j7sGpfTYkvlrlmKeSrU5ytLIpfuEH\/6\/LjbK+LJLWT65KkNxXT09vyXHNN3tOpV84G11QfWSg7dQoKZlv+vlB7\/BKkFbwGy22+fOkp5b+taXhpDKqX9uAqZO\/2A9wQZcvhrcLS5zvjBfb8XZ7jGo5anYpLn\/eE7SfsolTjQL28RhJ1ij85wzJSSagqStnbk9E9AQFCuBf7zTiQN\/lrmvwhRXOEYCoPr96VaFa2OFS+EmJrQscON1Bl1XGZGU1UsgZdc1AVvjXvhAtg0h7hN7wbyFFDut8b5A+Q9qMXdiLV8+AEhA94sVyeFm04izQNt0sZ\/XbwtrpmWawqyrRn2sdEgLCfJIhQz\/BwoOPXQsz6Qj9A7pQLOjk5bgePJ8Qro3HRzx1HkSweTamMEZ1Y4FA1+SMECtgAvujjlFpj91HZO6cMv+m1gHE5NjttO+\/34Ip8lqsxy9oG4cX\/iPGTbZPFfF4tSlTT7TMU9\/UPJbTWXav8ei8nr3JmBOygpr0NnQnEOj54q1Fpp1V1NkzYHlnsJF\/vI7bt1hgkdTlX8+fYtpIInzg89fdotZOWTl7bEfyMrRMNvjgHQi+3q9pQCc4fRSGfOTN\/7m8CscSCsc7EzcbE2Hc\/skp8hbmikU5eTBrzC5kB4QpRHlao006MbmcKMLor0lRFVN4eQ5E64lVAOtmrjAxG7oT6C3N+l1UxR\/cyd+7ZaRYZRE7E6co4uc0DCfjRsmxZwWYH9VxQDSDjX9i5IQlNywlmwy\/yBXM3YwUyx9vw5hYW4fkhIHKW7z\/jvkhhmJQL\/EJt26VNNXFFigJ185kSpwFTkJ5Um3nMlHy6g55SbtpvR0BLxl2r74c1V8qw23s4ZqOd+1JOB0TsGDjIlVTSN\/dGemFEd2cT96+aFJyH9KMF4rUXtHzXpUBFCzB7czG1ryjygPdoD2IkUxkyrnpO34JGsV\/8xz+l42fYYWXogf+JDz7uJVCZmf+s9GvIauWfigBugsC9ayTPfPmL1\/vyIkrBxlJdDoez7u0zr5IeDUm67jobbqwrHjIV5To5tHNOzL2UphBxKXnFKQ8d8W+KdkuAc35ERIHQkbEIMEFTdkTThzRmLT1BooUnQp8HM0FI7nbIf\/YrA64noFpbwKCIWx6s6iOmKL+WUdXkNrhie0s\/e0qVXwn1q+4xs2s6wOmjRw6O\/TZH8vtSwxwLCyAOAyPmQlgtu5QeZK+ABsWBSMy\/G0RFAZt0zZk0LOiuPI5O2XXD1lZtx2V62RY4874MKdtgI687NaPopv+xK2t73\/EC87NEcHcGHsfa4gELuOTnXTVBp0XPKUUK8GuNWXehy2rjm3\/SjOyPjv1b+wIT3pkI0ETPoMLwy2qm2BZP4B5l7r4gSKXK7vYrL972jfrhoVCbqocitKxxXSwROD1mQmr47Iwy0zlN5QnpDM0HheAz\/kaOuFWv9x2hsoQ5OqvquJeF6jbptcs5aF3dMZr0vTkMKVUGJjiBrxB2K2qd1GJ\/Fr3aD21x+CX76xZm+A5McfSSJeR0FmTc8ixe7Bt\/wB97p3+XHbm7JQ4NliFDaxVlioJ9pCp2bMGYHhWbjuAxJdQUwavtjnf4vNbsca0H8Xwfamk24EYhzCxxsr6QEJSIxKhqvpJzwxOniEfKK5EgJ1mKGptDtLyBWt3kHCphnQiY4iZms\/clVHv5hl7c14WeI9Q0CUKKjzXV3sesp9XdyU1v1FPkq4MAW0e\/RhrvzSUvt0Ooy+4X6ef+8f2SYQBvvtgE1nVmGm\/k58halciQIdMW9PN+juMnZ8oR14GTQ6Xs7VmORvjdXnza1ZEshCsiVaJ+yXk3W+WFwRDSIiv3FxmdFLg\/oJK+bZMsb2r1kyq1SCm8tfZdWEjudVAY0UXn8hEamXq2NdGckaNciTZUqOPqb3xOYzk5xHurlLk8TR1PU6Papio6BjjXaxZzpIjFJVIMVglGcpXJEs1KH\/QpS4n1jTgWfKd44BhAGWaEk94+cyvDRkEM0mYLxjQLX3bEchbzHqvayMsOqzPlqKkvBAVuKRWcg2zT1+2ZXENBAvA7di+KrG1KoBjZanGFwo8oc8eJ4RiAAPalE6IcysPaYwt2+6w08hBWEsTHh\/c+np2Hlubj74ki6WnQCpNXS7gSLo3h1L5Aym6X79UbSNimc7zE3RjPyjndJrmmPzA7bVwaLTrkKIErkvwwNf6\/gECd2tN6iM7wOsboGgNbH6N0qj70WfBdrzYvwPW2gLJlMlXvteZLJ0VJFvyYsmyJJowyNTIdseIi\/RhUO51hUnXXV66kGsb8euhFfJrmuHpM\/kazrixtWgZX\/iKU5ClgqAmueBeu7eKM3PM+69zeESAvPVmtoaZRUPN0GRDmCuyQzL733vPoKNXtfpCUPwjQq+jqMs\/MgkZVqHhUJTS5T4V9xehEb3srmAEKqFYqScd6yntDOmBxVEKH8DsckTslUiEf4d+HPgmZadGworZzSk8CfXfJyP2L2JAPwWreMwHVMd1c54U4LdZ2+RAGdCdTRK0TSkwy7QzvEsciObQS9x8lT2IyAgRPWPlNXLCEW9cwxhWGZSa9zPNxscgqgFkrp+POy6WjX4GnqopKVw5SpLpVZfIhxcZUEyLCssE2jJIbOY6+dHzGXjyrZ17AtiVNdKVKSpf1S+iXkzrji1Ec0lz5qVSqJ\/O6GIk3E+EBxO8ufFPpsG5BCu\/L0VtOXZqPiYj\/KSJEdpPctFJHRci5uMFFr3vztZb47F5KWVU2MJLufd+XckWr8\/qVW\/S21g7Kbm79ZZ+ON7yhoBW3a2z+sW7qjoBurQ5EY9dSQoKoQXLv2H6XpDVcgZmxzV5iVLuqIUkd00+zf8eit10vyykvqbWZ9wOv3YuGXis5448qoQ+xu7lVikL2qInNs9Jga+SfJvgAa8yMmBR4rgpb\/6yuNSn6CQmGuSZ6TfDuP+ZTuK0yFKWUzQOAtJMUtD\/ExbPjrHFDBb\/p5MjsEf1PM16M692dhXnP7zOPu+JrR0fMto9xsBBOoKpzhNodnZZcW+5mnsF2SiTnNhkX8r9RNOHmg3UQgF35XljCi5CkDGq7WxIJsAoN8WC3vFgrtck8wYXqdjOfSO73W+\/RG3WLyyXZnoMrpNulMeORliOCj\/6zYa4JaNY6SBXo9UkMMb4DIrpoYRLGpqPrHqRnkxZFnCrjWWNI75KfoL+q318V1aRz98HSoP\/E6q9DTr7BgXRa03P7ml5JfLXDeM0lH+oiVxpVnyXFoevIndOeygxH7CcbvU6PV1gVIrX\/jcXD1Wz1TTthnUhIDO9NjluQ6pVZBXHFvOTu+bs7Pi5f7ZDAUPgXUVc\/eU0MJJGs3zrO\/z4v07+NRxWbufHhfFaTSgKU4AtNwd\/cJU2F+2DImidO8qu+Q8KxW59SgQ9dUMQAHXE1FXjSzGWqQ\/Gfmgw7a63pBrwvYwOWD2fwccRS8SakngKq4NTVbZRUXIOO+9o5RLTksNYyopg9bGd9zVUf7GsCJgjk8MaMzXTcraqss0lL6nEjil7JaHazLXoZjz2P9FnpeWiUY2\/Y9K3lMyCcq1PAd1l+QczvrZtypeq52KTM+9OtGsXYPM2loPM2o5YAEAqFtTJLv2xs8mN0HGcr+maDK5FV3IMapWa94Cz8cjE8hqoRUOC0qBz9DIRiiHao6+aWMxqsKVN0a3YZA8\/\/5Kd\/kMfjYSIfIPccHC\/\/Y\/ujK3M7CvNC5Q1T9Z5porAthFN\/mXXzomtU4Uan0SygfR\/08LnVejU6kTKcxdMAR0FcNtiayaZCO4G3mUw\/yxcgdQclZs9MSJzUxRZ312iUxZ5mDmRb3luGit+Vno2l8uH2xpxrtvrnqM++GvTR\/ro5ClPcf+lD9+Fezfhh9BHkUlw==","iv":"acf794ffb7a084c22a7ecad1779336ec","s":"b9853729687c48d2"}
Share your thoughts. Click here