Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
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