Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
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","iv":"515526a5d63b85d7e70a2cc109928b8e","s":"265cf06f09a1f33b"}
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