Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
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