Marketing
June 5, 2023
Product placement, musicality and scene pacing are just a few factors optimizing paid content performance on the professional network's site. Image credit: Christie's
By Amirah Keaton
New data regarding paid content placed on LinkedIn details exactly which changes in creative design are leading luxury brands toward improved key metrics.
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noPwfvI\/4wKagGjMQYTY7us\/ykjLY72ZnWt8xZ7R508O+SvLcLZc7dXWh1FIJfbOadlfBy21pj0ZfnoYRZeerjxgXJpB1E4RZH7LnFa0WGT2+MwfhJ+6u3OzCnAmSiggljJ7J5E1wezV6q1JobPFp9mtRpJpDey1wbdGvAmRojKFFKdnQj6j6mwRy8I+l72Nc1stoHXv\/ysU5GOxBM\/Btxx9oK91UoR\/4Rmf4xZxofqAJtq+3UiEQ3F8G24nMDr9n8UUJQKuGR\/Dzh41\/pEVT41GkvvMOWntnFWd\/D6FGb1uKUKRGq4gtg7QpaDncKZPJs21\/CkyP54BkYBgPH3iiZpFxIHbXOG0HyCKR7pY3XOmpwI3XEBCON9h+AyEqUhkwwyKthMRPZQvdK\/v6OI06dIn72z21NLucv1MuLsNFZKfUJc3lJCr7qKV281hv4zJcI2+Xo48YyP7nW4sx5Nd3i9nWKJEOXlOBlUIPFoAltOjxaPKLectNA98GuHiHGdE4NjLisitC+YHqg7lqbGEu0btLqOW\/2tE7XEtM5cXCrlvXb4+y5cXGIuDn\/Q2JiWVdYZu+ngWDxIprDj8+KwhGOrCqNMZrzvb8Ds1dnZ7Aob+zmCMYsqxiFsWfoMRlqgC\/Rq9hkAtsA\/bDrnWbtz27ioZOhTJhGDsixUKYDOup2H1PYAGSJOMs3C+cAjwqM1SLHov5wx2SkoWnQVWPISzru3lG0rrnEGFl+irEp8BDelE864mVaqhM4kPlil+9a7Mep2M2hQwKHJrt07YfrMWbF4y39OUyZuz1zqCwXJkWlgkU3ztGsEyNSH47CeE7JUEa1iwO9h64OWACbPMKvCgLU3+aQSPGICo6TSKNml6CGJRYnln\/xvYGKN1PcQV2F5WU5O6J3QXw1o71pz1DYJB3ZUGBM\/Aq8jbE\/vaDdp+gnHod+l8QWwi2MW0iA1u6gHEdJQrkZyf5td9r5GYXZikI7poodNWQX+TNR++nPSBlknFOX\/5lsoh2EqS7pd+HrM2J0yytk6tY0st8u9gdiVY8EISy2\/SrEQwLQO1XdAL2W0bXUDmd6OO4xn4sQhAFjxfG\/ClsMU7szpyjuae0Tk3vpOlwkAsu598KBR2TwxK+y\/5mWgdqaabVa8z+jbGTQh942cBV0FxyPjeEf3KJpbNV3XOgBFe5RyjupGWRHgtpyb1MLFtHwGN9RnDC2XIyibuicjvo\/c03zmhihTnnc10TWHNZelvuOBLaXNl\/hnl0ZX+4Lq04GCNScJrhOTpqgDIOxofYMtMThLvdeRYWh1zsPltnIZtu5XT36ovHe8e6fLJfDxVifjkbxDwFLonINZfTBXenHwSEtMJK\/6Xw36RjaOgMVrc5FXQI16Q9zG0EzaH0qM0LTS8bLS4t0blSu4LKltJ34+BZZdV9uhI1rGbxKz4nXVPkBS6cxKO3CwUk6UvgC75rVm7cWoIZ2k\/wRIFGwvWaPwvABKULYm3wpU+XOwgh7IJJrZXJ5KiPYcH6g6V3iBc3wNX\/4hqHSG1TICgZUHAVWB7vPKOleY4ir\/FDx\/AX7cVX7sy9lgACZGZGXauypoafzZdLvZN7MzH+sIHiEfGIF8SOjfAD4\/Wk+eIkvjWqtqj9vEd4w9GtOI3wzwYB\/8bYzTO9210TJgG3wN5K3hEg5aO6P+hi7gX2IZBweYag6tYYc6eLkZve+wATPJZWcNT\/9pj19a5PVwYO1GEHqrJoz3Uq4tHz\/T5+7If8Vde89IWoEX\/w\/hDOGN\/\/PytOKRXV7exnrDjIDDk64RC08iHRxU\/tOr6Ia7csJx0T3wNoXQ5XDJzCZ656dGCrNhOgJ2AyPGOW\/\/kPQWqtsqaSBYngyfBDeA2vWynGq\/k4OeHcRZCmiz3cq19nMyWYs1VGmuTPFok198A0d4gLGo2DfPic\/1l8mYTVby6bM3EebnUBSl+EOO9ZiXVcEANOkReESO8lsJSGfLEuQir6\/orHEklSGaJfbFI0X4pGqjnnVG\/LPof9nZA\/A4HTfdsblnFLLa9m9e1+LnuNO\/uyUYAgfVgOIVjDy8u4nQZBaSsR+kTjd6YguGUKU0qBPn8tJILSmaYyjSAAjJUE9I5vXIBJxnWqmMOvwmlFNt4EBvGQJvnuIj3k2X8YF6zC4+V7PjNPQlmWfbnnxOogQsyEVzp48CpTfvaFAjzsSnu+YWpNPeQNJh1hwbGIEIM85\/1b\/SvKIOXcUu48WL5CLiqWTeARpNVaqbMsn+MglBhO7VU1MUkC5bpeSMQOPjNOS+d3+FB\/QjFePLbuModyl2Ijf62ahAsO09soq2awUbu\/sqZPTKXipEWyMO1zJWn1TPQ9G\/7\/pSXXckTeYHKRsFtokzjSP4wIcLTtHpLhyfu8bdnpCN5AD0lcyU05TdmWoF6D+cHIAkEhgvDFe0MKEpApphHqUroEn5DF2NAflH8PgK0C0jzli30s9kPTWHWa3boT1CiluUFepEOuZ\/klXxz8CCvSgRM+q8qjy0QTrEZnwyzc1coMWa2rDUt26KTsJ+fivFqnJT4ht52skU2Iv9LlRcbMc\/QOHLfzl\/aeJr5z5eZbcAFzoR+\/bPrDomqsybmJfXYph0k9mjceExA+Y4te1ELW81WDTeCPMbXvAPgaqbU\/MLU8jgU9XgFPsQ0PUXCzoU5fw9kXvPAd1ISeNGW2zhHvgPZQ6fOD1+3WE4k5hd4VfSs1gBdlKbYSL5TyB9LH7dbbeYz5VqwLEluF1G4jy68MYz9itmOuA+daRWZVqUezrxcxO9bczB2TJnosg8SnGCKDwrrXXNVdZorr5RRkFamWzvcPG5+xkZUD1fCQm1r9MOUCjw7fcXbNrffeywdaveZ5eDAmKFQIQo8Qt2pa2w2vSHON8ZWnaxPbkkEFYeWFNPBTGp7oivoLJrA161\/xcyGC862pk6ZmIu5aB0DHBIXYSByQYbBlRZnH\/OIYhysWUQ6n\/\/TGkLiKEWL0umJCuHy5IIPGNFpb+KeNOq9PbY5Th2\/lbUDsHsVXSoxhWsENG+ZtyZDyr2XlziKvEURxZXhcMVH04pB8m1Keu9\/18zYRvRJfWmRgbxaJJ3iAtbOow\/baUGhQ3QZktZRgMTZSVSXBsbbGBEgCAJUU6KuHsjLTFQn1f7kSD05t6cKA5p6t3VdccqEuFl\/+lVxmvHEMzivvM138QKE3WQQSBqI2IyVCqd4qyqZwok+KL3lbMuxKvUGsR6Vz\/6fFJALont8d5iIoePf6NUtLgEmvY7LxbX17OYjEfJjRHRtANl\/gvTQ5iLSX\/pVx2\/IhIGaXMgRmS+tjPbhllsh\/Zms2MEjGY7WpvWlTaoauIi8+fRcn3yQqqIRDume4398+Xhi\/G+v9o6ZmyVckDjHBSfKycZCvVsPt8aXMcjogsexeKcLrfm5bSAsRsQ48LFOue8iyGbpqSCVRWTf5gdtCbQBTUjPh9VSgwpMVEJ71RV8x\/GPqefhHxUcgFqMoHdQBDfqLh7E58hcKwQEKWYaYiluydaLpdWh\/eJTEHlNbCzSQOqSzts0u3+JUE77w0PMafxJfUJQVuSaru8dGMCJscUMK\/6NmY46RBhsV5fiGf91eMbKRiuOMBjQSDME0ySaQsCZohFmYDvIS8TtRRJ2eaHlsXASxhctfNRfTrpGGpySedGqejvibhM27EDXN7ohkgBvivSrsZ2vbTvWDxnj7L5Trf+FfsLgfJOyq4D5MYynC\/19ARbU0PniFgRN4cnYpD2E410ZD9dmCVB7AMfjqQmXpqNZGI0lQEaR2GoLLuG4qaCASTZh5mROdJOTbFlN969zcunlP5BgzSUemVWUecQUCLNLAgNDhQhtXHAExCJf3UODgMF4xHxZl0Ot53D4w7UwIOiCc7nMwTMiHggi9kjSy0l++ZKuIbzXGTNI4MCCXzqFz7cah+W5loALlKYydvnY+BnTMZ0s9Mi9IO5lMTUUtdrn9TTyh2VIlLGLdvZO1hveB10\/rm8\/Y+cdDoq9lB\/OdYvLp0f+jtlfoH+MVj0GXaLDJv2CpfSt9rWK27aezU02D2YfKwu2FsUwVfgH867efxGnXOfOHVKGcyHXa3zlYHrFqSuRmeE\/Bas+x0lirwd482xfucynM1xDMuVFIt2eU09E6da6WGZgw4RnQq8vzehht3J0AwYqUPU\/YGM2i5pLtXW7+r3M1oarITauSw7OgD9Ltw0zBkywrZVB8mTWnn5XpEx2P9acnPwHqxLs8aE+9TGzzKbU6RmQi9Yf2qF36DBswW3bDswYkdb1EaEdxSQeNatjRIplOUgCwCTu0mYyp3spfu\/Ly7NmzgMcK9pw6g+s2dffbE4m4sOlTYnIiAeCtFvEskjNlHXW2JL2FFEstzPZJU+hYZm2rmH5I5cO9AgEC8U6NlTqml7bAbbOzCywOTnSxU0qlgfaaTEM9op6u\/qBeCeQ0FKjSE9w4D88sLA\/gLUDoXepsy83pySWvHwOdL3FyXI2Sh6h96hK6oT1EYNlpLkmOjQuywYGiuDlh3zOvFgTHotOEwTpLrhjKXGQX6tM3NFvEALekf90RkzT7jYr4u+bwJzzLsEFqke\/8\/2DnoVFZF9BRPhpUfIj2aSMv6T3pXBihLP8KiYHisosEKqkgyk63kJ4CQ4DAPpmsF5II1Z8Ah43SCmO\/BDNUI0Qt4GRQu8AI6+v06t35Fyi9EhXosZcUj8rA4LPl2mEFUc9OLbgUkmFuLEV51FtzrvTeiJiLFEhxnCQ79HYaZX\/pAxHO0tAa2cguYFqrndD\/fxs0LjtqSOPL8ELUezqPr0fD\/4Ec43SSnyJZyawVRtBsQYbMHdGM\/6uuQr2XpQRVCwHZQhnWhup+uhlanmeZwr5qbgqCfzD\/spFxh5\/Tc\/3jqj8ZUBpLFkKAS2jDeSqz6l\/0g3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