Mobile
September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
{"ct":"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","iv":"8f3a8285cbd955ded49bcd33e93e4b30","s":"8b26b056aaf76265"}
Share your thoughts. Click here