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September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
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","iv":"58aa26021aae96e65f322ec05ae2f249","s":"6de13994671986a8"}
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