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September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
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","iv":"de93997e512e733bf6885154bdf28324","s":"4c5dd5b6c65938fc"}
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