Mobile
September 30, 2013
By Joe McCarthy
Donna Karan New York's #DKNYARTWORKS campaign depended on promoted tweets that generated engagement levels higher than three percent and garnered 11.2 million impressions over a three-week span.
{"ct":"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","iv":"f76732c66abd24c21878ac3838d66140","s":"3da438dcb7f325c8"}
Share your thoughts. Click here