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Cartier exec says publisher-brand relationship is key to native advertising success

April 24, 2014

Watch by Richemont's Cartier Watch by Richemont's Cartier

 

LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.

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