LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"6e7e0489ffd2092a1fb57c9f444ec250","s":"96cc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