LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"93033ee9253d4b31754109bb0e920c79","s":"2b15a1b28354411c"}