LOST PINES, TX - As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
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","iv":"58ed222c5f895d170e90cdd7238f55b4","s":"d455ba6f94db4d0a"}