Research
October 6, 2010
By Kaitlyn Bonneville
A comScore study highlights the importance of sound strategy and strong creative elements in driving effective execution for luxury brands’ television and digital advertising campaigns.
{"ct":"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","iv":"b9a3dc36a9db5dc1f3d5c50a7a4d9038","s":"54ebe3d02454401c"}
Share your thoughts. Click here