Luxury Daily
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Oct. 31, 2020
  1. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  2. Rebag moves into watches, jewelry space as secondhand grows
  3. Tiffany & Co., LVMH agree to discounted acquisition deal
  4. Dior casts mysterious light on perfume in fall campaign
  5. British Fashion Council sticks with digital, genderless LWF for early 2021
  6. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  7. Younger, Asian consumers fueling luxury growth: Bain
  8. Chinese owners bring international brands to double down on the market
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Ralph Lauren goes back to basics with new Denim & Supply brand
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Research

Quality of ad creative key to high ROI luxury campaigns: comScore

October 6, 2010

Dolce & Gabbana's creative elements

 

By Kaitlyn Bonneville

A comScore study highlights the importance of sound strategy and strong creative elements in driving effective execution for luxury brands’ television and digital advertising campaigns.

To read the entire article, please subscribe or
 
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  1. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  2. Rebag moves into watches, jewelry space as secondhand grows
  3. Tiffany & Co., LVMH agree to discounted acquisition deal
  4. Dior casts mysterious light on perfume in fall campaign
  5. British Fashion Council sticks with digital, genderless LWF for early 2021
  6. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  7. Younger, Asian consumers fueling luxury growth: Bain
  8. Chinese owners bring international brands to double down on the market
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Ralph Lauren goes back to basics with new Denim & Supply brand
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