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Ralph Lauren extends customer service via unprompted thank-you email

June 22, 2012

 

By Rachel Lamb

U.S. lifestyle label Ralph Lauren is thanking customers who opt-in to receive brand emails by offering a 10 percent discount, likely in an attempt to bolster loyalty and drive online sales.

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  1. Sponsored influencer posts see greater engagement than organic content
  2. Inspirato simplifies vacation booking with travel subscription
  3. Customer experience will define your brand's future
  4. Gucci draws inspiration from fashion craftsmanship for fall campaign
  5. Shiseido gets into beauty subscription game with IoT skincare
  6. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  7. What impact will a Trump presidency have on the luxury market?
  8. Top 10 home furnishings headlines of H1
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Day’s wrap: Bloomingdale’s, Barneys, Jimmy Choo, LMVH, Stella McCartney, FT and Ponant
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