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Ralph Lauren extends customer service via unprompted thank-you email

June 22, 2012

 

By Rachel Lamb

U.S. lifestyle label Ralph Lauren is thanking customers who opt-in to receive brand emails by offering a 10 percent discount, likely in an attempt to bolster loyalty and drive online sales.

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  1. Call for nominations: Luxury Women to Watch 2021
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  5. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  6. Employee experience should be at center of reopening plans
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