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Ralph Lauren extends customer service via unprompted thank-you email

June 22, 2012

 

By Rachel Lamb

U.S. lifestyle label Ralph Lauren is thanking customers who opt-in to receive brand emails by offering a 10 percent discount, likely in an attempt to bolster loyalty and drive online sales.

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  1. Resiliency aside, top luxury shoppers still impacted by market ‘noise’: Luxury FirstLook 2023
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  5. The Macallan's Los Angeles pop-up cafe celebrates limited whisky drop
  6. Day’s wrap: Estée Lauder, Fairmont, Fontainebleau and Jo Malone
  7. Outlook 2022: Online is the universal meeting place
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