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Ralph Lauren sponsors Conde Nast’s GQ fashion app

December 14, 2009

 

By Staff reports

poloPolo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer's fragrances.

GQ Style Picks, the application for the iPhone and iPod touch, is powered by NearbyNow and features style tips and options from the men’s magazine and a "click-to-find nearby" and a "click-to-find online" commerce option. Polo has a channel within the application that includes tips and videos from the preppy retailer.

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  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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