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Mobile

Ralph Lauren steps up mobile game with customized QR codes

September 20, 2011

Customized QR code in the Ralph Lauren windows

 

By Rachel Lamb

U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. US luxury car market expected to double in next decade: BCG
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  9. Valentino Garavani and Vans present AI-generated campaign
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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