Mobile
September 20, 2011
By Rachel Lamb
U.S. lifestyle brand Ralph Lauren upped the QR code ante with customized bar codes to lure consumers into its store locations.
{"ct":"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","iv":"c45ce0be4bb773482819138119055fd2","s":"1ecf021bda542328"}
Share your thoughts. Click here