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Mobile

BIA/Kelsey exec: Mine geofence data to align mobile with user objectives

June 20, 2014

Mike Boland of BIA/Kelsey Mike Boland of BIA/Kelsey

 

By Joe McCarthy

NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.

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  1. Luxury is about to have its McDonald’s moment
  2. Accor teams up with soccer player Kylian Mbappé
  3. L'Oréal to launch #JoinTheRefillMovement campaign
  4. Bentley Home debuts picnic collection
  5. JW Marriott opens first property in Greece
  6. Louis Vuitton forges multiyear partnership with Real Madrid
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Chrono24 rebrands in bid to lead global collector community
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Valentino Garavani unveils Vain handbag campaign
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