Mobile
June 20, 2014
Mike Boland of BIA/Kelsey
By Joe McCarthy
NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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","iv":"381489bfa2f64f10986a14a8933bf0bd","s":"87878b34836544f0"}
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