Mobile
June 20, 2014
Mike Boland of BIA/Kelsey
By Joe McCarthy
NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.
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","iv":"0f2dc4bff94b34353fa4b6db91465b44","s":"a804f93e5087bf6b"}
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