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Mobile

BIA/Kelsey exec: Mine geofence data to align mobile with user objectives

June 20, 2014

Mike Boland of BIA/Kelsey Mike Boland of BIA/Kelsey

 

By Joe McCarthy

NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. Luxury Unfiltered: The true cost of cutting luxury prices
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  7. Vestiaire Collective renews 'Parlez-Vous’ campaign
  8. Longines relaunches PrimaLuna line with personal message
  9. Valentino Garavani and Vans present AI-generated campaign
  10. Bloomingdale’s creates shared moments in holiday campaign
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