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BIA/Kelsey exec: Mine geofence data to align mobile with user objectives

June 20, 2014

Mike Boland of BIA/Kelsey

By Joe McCarthy

NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.

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