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Mobile

BIA/Kelsey exec: Mine geofence data to align mobile with user objectives

June 20, 2014

Mike Boland of BIA/Kelsey Mike Boland of BIA/Kelsey

 

By Joe McCarthy

NEW YORK - While mobile constitutes 20 percent of media consumption, the medium garners only 4 percent of total advertising spending, according to an analyst from BIA/Kelsey June 19 at the inaugural Mobile Research Summit: Data & Insights 2014.

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  1. Introducing Luxury Women to Watch 2023
  2. Lamborghini onboards next chief people, culture officer
  3. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  6. Annual revenues rise 15pc at The RealReal
  7. Chanel's Coco brings intensity to its scent and marketing
  8. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  9. Sotheby’s inaugurates Paris flagship with dual art sale
  10. Loewe names 2026 Craft Prize finalists
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