Today in luxury marketing:
Rémy brings spirit of luxury back to town
Rémy Cointreau, the French cognac maker, is looking to revive its most expensive brand by launching temporary “pop-up” stores in US cities, where it will attempt to “educate” Americans on the merits of buying a $2,300 bottle of its luxury spirit, Louis XIII, according to the Financial Times.
{"ct":"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","iv":"3d3900c78d77f311e0b8f6a39232b8b6","s":"444a994fb76e6ced"}