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Nov. 18, 2019
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Research

Retail apps increase both sales and returns: study

September 3, 2019

Mobile apps: It is app and down. Image credit: INFORMS Mobile: It is app and down. Image credit: INFORMS

 

By Staff reports

While retailers’ branded mobile apps are effective in increasing customer engagement and growing sales on their Web sites and in-stores, they are also responsible for increasing the rate of product returns.

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  1. Introducing Luxury Women to Watch 2020
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  3. Wellness tourism primed for growth from men, Southeast Asia
  4. Four Seasons Hong Kong enlivens young travelers with Instagram campaign
  5. Michael Kors protects brand reputation in Costco lawsuit
  6. Value-driven positioning can prompt consumers to switch brands
  7. McLaren creates open cockpit car to promote “unparalleled driving pleasure”
  8. Coco Chanel Mademoiselle ad campaign begins filming in Paris
  9. Desire for sustainable fashion spans all generations
  10. Generation Z - Luxury Memo special report
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