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Sep. 20, 2019
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Research

Retail apps increase both sales and returns: study

September 3, 2019

Mobile apps: It is app and down. Image credit: INFORMS Mobile: It is app and down. Image credit: INFORMS

 

By Staff reports

While retailers’ branded mobile apps are effective in increasing customer engagement and growing sales on their Web sites and in-stores, they are also responsible for increasing the rate of product returns.

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  1. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
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  4. Aston Martin explores artistic side of manufacturing in new collaboration
  5. Sephora, Nordstrom lead in personalization rankings
  6. Tiffany translates romantic positioning into coupled scents
  7. Augmented reality in luxury - Luxury Memo special report
  8. Customer reviews, UGC can help cut down on fashion returns: report
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