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Aug. 4, 2020
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Research

Retail apps increase both sales and returns: study

September 3, 2019

Mobile apps: It is app and down. Image credit: INFORMS Mobile: It is app and down. Image credit: INFORMS

 

By Staff reports

While retailers’ branded mobile apps are effective in increasing customer engagement and growing sales on their Web sites and in-stores, they are also responsible for increasing the rate of product returns.

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  1. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  2. Lamborghini turns to events, limited editions for new sports cars
  3. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  4. Gucci enlists models in DIY campaign for fall-winter 2020-21
  5. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  6. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  7. Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19
  8. Day’s wrap: Burberry, Hermès, LVMH, Bentley, Rebag and Moncler
  9. Luxury brands must think like gladiators to woo China’s youngest consumers
  10. Rolex ranked most reputable company by consumers: report
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Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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