Research
April 6, 2016
Leading retailers are ahead in mobile; image courtesy of Neiman Marcus
By Chantal Tode
Retailers with above-average sales growth are more aggressive than other retailers in trying different mobile strategies before settling on what works best, according to a new report from RSR Research.
{"ct":"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","iv":"c884927e26df9815a134edf5966ab944","s":"fd3c386715ad73a7"}
Share your thoughts. Click here