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Research

Retail winners more comfortable with mobile experimentation: report

April 6, 2016

Leading retailers are ahead in mobile; image courtesy of Neiman Marcus Leading retailers are ahead in mobile; image courtesy of Neiman Marcus

 

By Chantal Tode

Retailers with above-average sales growth are more aggressive than other retailers in trying different mobile strategies before settling on what works best, according to a new report from RSR Research.

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