Retail
February 7, 2019
Nordstrom works with a drop shipment company to manage inventory. Image credit: Nordstrom
By Sarah Jones
United States-based retailers are missing out on billions of potential full-price sales, as miscalculated merchandising decisions and unexpected external factors lead to markdowns.
{"ct":"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","iv":"5291c362fa907f6bde5d75918b517430","s":"171605f721dacd56"}
Share your thoughts. Click here