Marketing
February 9, 2017
Thomas Pink, fall/winter 2016
By Sarah Jones
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
{"ct":"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","iv":"c9b6362e680043e107a560197bb37821","s":"af93b8be123e4abf"}
Share your thoughts. Click here