Marketing
February 9, 2017
Thomas Pink, fall/winter 2016
By Sarah Jones
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
{"ct":"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","iv":"56fb9c2ce70846f09e64a8bffbb4cc0b","s":"d7d55cde66baa18f"}
Share your thoughts. Click here