Marketing
February 9, 2017
Thomas Pink, fall/winter 2016
By Sarah Jones
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
{"ct":"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","iv":"4c72dd1c5a95b4ebb395faa413404bbf","s":"9e5a9d75b4a7f3ef"}
Share your thoughts. Click here