Marketing
February 9, 2017
Thomas Pink, fall/winter 2016
By Sarah Jones
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
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","iv":"a8770639bd62fc481c5fd702f14e64f9","s":"904c5d2df9297ce6"}
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