Marketing
February 9, 2017
Thomas Pink, fall/winter 2016
By Sarah Jones
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
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","iv":"ee4bb283ab6b8b0a4e0859743308d699","s":"e8b2d55e2a66d4e2"}
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