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Events / Causes

Luxury is overpenetrated online: former Saks exec

January 16, 2014

 

By Sarah Jones

NEW YORK - Luxury retailers need to focus on information to selectively target consumers within an omnichannel marketing and commerce strategy that gives unique marketing messaging based on shopping habits and location, said a former Saks Fifth Avenue executive at Luxury FirstLook: Strategy 2014.

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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  5. Hyatt names global lead for luxury brands
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