NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
{"ct":"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","iv":"7ce92de154b9a02f212e2269ee7d42a1","s":"0ae59836e0b5b233"}