October 5, 2012
Today in luxury marketing:
Meet the millennial 1 percent: Young, rich and redefining luxury
Two Millennials walk into a bar wearing denim jeans, Converse sneakers, and carrying iPhones. They are identical except for one factor: one makes more than six figures a year, while the other is unemployed and lives at home. Affluent Millennials may be hard to pick out of a crowd, but they are redefining the luxury industry, according to Forbes.