Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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YLYa\/ps4MVoDJX4FzDvU+xse\/vNLpfD4emQTDwk+89gzPkI8kuy77AVL0m\/SsO8Scoiq8MHFYmZhZ0SFcEU1bG2DVl2g1eDdBa63mT90mC5gmt4Lz59CGdiu3Hl8IqH2SK1ZSM2Beq31Hl68CtdXyD7IzW74NwEiAGiZoz+XimqGnDB9bwP9WzKSU2RGadRabQgZrRG3ldbs0vROm5eDIeiKNZPWD\/X4gxqJhjoDFi5oiB9F7Y8CjdN9Toz4Z5Mr60qcnuzfQtfWKxpgyyqMMufr0G8Mnf0LgDMGZ1V6OpQkLQENa5B6fvDb1OV81iCtio7yEJ8x4SHxqGV2HL+3o9I\/SDPminX8XPKoFO9Q6SCrYbUt95Ebobb\/aNv4NarHQfXYSusZDjlk+r4JiK56tOPSV8zRHflSXpNK30qRDM04NoHioECZ4oFUYsn1a228QUz1BMx1\/LMqP0l47rTSfSbzU0i0uCM4e0tNwgPHmcon1SSNLLpSy\/baCciHNjP1ycJcsc7xJOTZc3mqYoT\/djJilqkMpVRkojKRfh4TtIyGLtA70Srpwv60ieQUttyi1sxEIKQVodBm0Uf3WU8Rq0Ox7DBfBvyIdXUz\/1bmyVujzxuD3W89KXl9SeO4vcKLahrB1zHX6uZv8SsrqZzs6RCk2ozSTgd6S5IbdQ+YZlN2orc0AWRJ1PNA3U2WkHiylRdYZGYBzMPBUzbYgNumK8gmdinai2Nn3II98tz55TWnHrVw1RR\/t2a3nG944N8jPs5oNqbrobwzXGqmCnGPnqIaebm5MZuHlblCAU8FE1n12W\/KP8ZTOC6WCfbY2+CoLcx5EFfUNfB662NPz5thON3ueSxqnJpyLuXuB4o1zYZD+66BNz03eCiMF\/e86oTkm4jsjOuqG44YBLykbQjT0geHg7DwwUuQbqmi7LGhomkQ2SXwgoVRWdvPxqOR6aso2SqpgKbux8k00\/ouB3In1VCzDfeHOfEB8mSEcTQwS6d1qLef0ZbvTAVmTtAHMBNQzEqF8UJgSjs+lIy+RZKjl4e1RTxr6LFnKN6LZABexpqGg0o2cr7KTcczDjbn7WMRMI7bAjllHm2mGzUdYgJb0G7p+h3KjDvwTIFdcUDJ5W6XTasHdDb6vHr1+8H+\/AqzXdZ\/DdfOiZPqJa5y9eAJ14G7FqBKOp4DkDrydGcukxaetwWTGPw9VQ8B0Oh2GErngefb+OP8DQShJ\/bx144IL3XJDh9m2mgDgAR8bY93QOj9BlnZJN5Tdyop9l0d3Kh7Ny7ETB5SCFh+y5MFzYyA3OXOjXkvVcUAL6s1grr9ic\/JnnWP9qRDTcaHgH2iHjNFb8nBpzfks+sVRtInELNre+YXBHFXG4sSO5Lpbs2UadPrTOaYSPp3OsAT9\/+YVSBt+qEQa0yYkBwb\/abTauzKKpYVvi3LFnRKQyQ51uA0Pdb1C7RQ3wMH3avbTPTbYRps5nFD5k+LiS9bASzoe\/uFIQ42+5Z3Y4UBYoy9qs0PRXPyQf5QNj3nAtZ0oNwAF150jWPJF+tRVVxgSbOHre\/FJ8k4\/GsWFQ+4tq8CbuyVSaC3+Grn3pOusdJg0sZ7CKns7Wx+WO0l1VVLmdxdyLa8slsAI\/vmX9DjdXQsK3CQFJiiMR\/Nfk3IXag2tjzvZj7P4VChvpMN6Vfy2NK08oP89j8bzLQ2wRz5YIM93QGVlpWbcR4mZmQrCrHZ5uDe9RwcS88l1ggRP7GhPTOeyzSKUOZCplAUdzDiIpzBDCNHHqNLHnLCrK8rUaYncBJqJZWIYSzWBA7aNDCkgHdhzK4wNWU4A\/dOrbpuTP15h3+x1RZDXm9HjetliA\/1DyGdcitO\/w41eq\/Ak\/HMBmX+SLF35vUhzpsQfODPy4O7+qKP71UnXzO68FytStQn0jjj2bNX6avXyIeF7LvanRCUC4egi01mN+4Bsu8cowrRhNCFvdqrfciq9wsaQiL7D7V3Nw7J33b\/GD3YdXlVjuwqoY1Om8IrdA7yCzY+wAlnLSTJNgl\/3YQtSNfOq678ew3jlwrnRID\/oa5Q00bsaCF53tpLLockdTvDjv3qsCmuyzUjHXY+\/iZXTSDkgTcofCwwzVSX7qHUbhIazL32GY8P41maffNttCtalLaQxOMM81GpmuGi5Yk9AY874IfiVALkcTUmc63neuPHJCJKbZ7CpIwFDfMsM+ZT\/vszgTQJerlvqJNuREgyp1qelSgommC11\/d5Cn5Obb47UqK8Stz7\/ytihMThErHB0uWlyIpgs\/VSnloJ1No3qSKVROGi9cZH0cvKv5aoiBK6xT3aO3nXo0muFSau7lTVsf2rQ2ib9nrSyZwJ2bvN0LFpwClaBJJPNH6KHKV5KnCGjQz51F8bIDUKYsa\/rvvL5PuIWVC7mQ7WdE9UR43vPoFiL+O4La10PGtKP8iKdQu2O+kocGiwEkrgZWXR3D5N1013sXsDiM7+ij3tF96R3t\/i+kKo6UTaOc2vVY1Gwnt6t2aOSTqzvjI0kBTl499yrFOuMu59IZKWiAb4iuWB9ZJEzyP9wAjLDpr+LCAXoAHhCWhuOJN8xL01xutnAuD\/5BJ\/i10oxuhFcgNBZ0jWrhL4ppLBGVkYNUqbjzPhQd05eeGQmGiOFtoaUGtGEf2hMynV7jskl5JYp+ER8Zm\/+5GPVFeQVA6\/GKb4khP41YXRofqYPEt0fbPnkxLXSccfMIubhreoO\/lOdYXkxCpyJ8tAqwcZS25Q9aFavlRl4Js6anmbkKh+6Pm8gJY1Ywh4QciPYbvCfQpn7KlX3EUtVkHv74C9eZaRdCaFM9c+kR6qcRpEzzmfiipYaG50xmtW+T+xZNhHAew0O84yJ93fGl1ZfOWbKeIVZIbC9OddiCjXB0jo9\/0ai6VlSaVfY+L8\/cGTVE2sZ2l91XPKiH23Y+RVAPxizHVyxY767UYY3w2YfbSdzZC3ICP1dFky+8dAmSZS38wct8lZ\/ekTNDnScy4teUR4scOyPLOaof\/cgExlQwSkbyJEKemKVOUeoXhWuH5PddpAYRLklKXCSusTOO4T3XFbuSnpMub9H4H2d0t62yrXwAeYA5LL67BN5fO8\/jqsZNnXLHAUEYN4vLQJH0PIXR5+0ju2jo3kdPQJK0GZpxv54Ivsgoy\/b+jq3SFC\/E0LiFT0zR1wJL6pgeSVZf3DUlDbiJFEHrPLxvVIjDdmZiJBhYqmjkFEggmmX2aCdxYImJJ44ih31uZwkBcjzCf3mhHt6myzbqA0lyASjNvFb+VA8q8EsvxkjI\/w5mBUIi\/BPEAHi9YFuMWBt0OpGXxKV9IXW+fJz4FtYZe\/L5WGKkON4rzOXgl+MSlAINDlahY0pQagv18yioP1Jr+wnH7h6evhmMKcS59YCIVwhKnrg5iL9MGgGn4ZLy6tny6YkLxLJH65pqcdDGG4VTARf1TM6E8DLKhrbVhXBZpsVYp1wPyERAWBFxP6\/l\/ZHYDrzycBPbhPBLn927TkW\/w0ToM8LjepJXH8FTan7YWjj2mchZyjhEkPHgBQG1xVSepJrbeZdUjgLQjZN4aIZ\/Z8hDujM7B6DY3uyur2t780ITPETjzZSQdov1uIGW\/5YiciPPTBcjLx4CIgdcv3lDhNPsN3rBBR3uBaNbEC8WJbRXTeuW8fMYDJRymtE3UyF+xlGJuuNbFRuq+g\/jT2cNA5vbXjZi4X5aNFfqLf1\/c2AXaOnOphaLuRMjiN7aoVpWHDCThErEZnbXOEXMzxp7DoVbxx5w7rnf1AclNub49EKBkBckYFRdzN6pUOFfSUij7qZ0FpLOH0fHOdpumD\/fHOUDWG0H5wIHneyMuv0ieDZDe7VEbSX4ECMoGLmA\/dZqG4gCNyFtAgrsBkYJJgHN41LQ7p2rxTz4CHC\/62EyQjblCqphZbWq+Cjt5ACO6bUyZ3TRxd6Wp3NGIstxxiYlNr1HVAu+eXcJZP7Y6ubFBJMmkn6rJ0S7lVMSMAvm5ZrNTLh9H3CJ1qJpTjuOHbGnH5FWPAA8rfNoHWWwqB4h+n7KiiIC59H9onO79XVsvsBOjOqnC8wIER\/2cPxBQvHeEOJlwXbpDH4Pt9A4Y7t7lnxxqRCUGI+VrpJbNCXkIgx6TjYlOToBz9B95JeyAr2JJovmMObjv+uSoHSCwhg3H9WBBkYWn54s4D+TYY6JGdEFnwe9IQoJtUNQZ7wk8jKyRHyghTVR+TTY\/RDmj54K3PHtANZh2XbsdS\/+DZnfWYEELIECIoui4SVGWwe0lRdrnreYBMHjxsp6Xt3M1Ev9MncCLi48brfe0xNKxFQXrDpWV0y\/7uyoaRC\/icN5fGJqfWSg7pJgp+dN0806apN9yy886vOEVJ9JdgPokvg3IVjZgxK1AdvPMas+t3n0+VYUlcyoudW0Sl53nGywXqC3qMzDfGcrkILLu8iKTcJOOrzhskRe4bykHNGUztaw4Gt7MfM0OP5ajUQJmDIoqA\/NzDYAdPDAKccIp71nF+RFpHfJujnUdX7T4j5Ls387ApWl3dW4CPhtBlQIAo8hEWVDuSpbndtE50bHRFlSyyzJVViu5pYAFx6hL35yMcEDLYQln2aPTw\/dbcKBAMsg7UV4uzX5C8cfG6477b\/xVthJ9QF0jkkf\/jVWFRoovPFkGRytl4jzylO7nCnNdBke+4XDAYN1pOhn0Dic8UYg3FWP3ZU6KxeKIQFOudZA\/BzUHQjafoV6MwtynHr7O0MSxUn8WzuAPWkUi82mFT46tnyPRhyGg2cD70chTi0bYORa5LR+y0q46oDuStxk\/sUSepkI=","iv":"90848070c091263bc031800cb2563fce","s":"36a66d69d80e6042"}
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