Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"9aaf9e731ab8cb55c2dc4c89113a8a7c","s":"5c010ac5abbe5b69"}
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