Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"91aa7b85db8ad81b0b7a0d483bb7669a","s":"8bb579cc5495987e"}
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