Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
{"ct":"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","iv":"f0c590875d6ace00c8b83a65f2875b16","s":"cf0b271836d6f779"}
Share your thoughts. Click here