Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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wfTquwgdU+8gsXHk0quMT97sAZ5wBQ7p6u2Wc16vrlwUVs6VYB6UHuQQZ9dEBrKNzb4yZWTFf3WJ+NEp0q8cEZ4KR4sCPaitsfUjTGBmdsnuXNq2AjuVVJy0vbt1efNGaJl+4N0Wsdtt1HS1xpf6vY\/zFFntiWVXl1A12NjvxDfXlvkikBCMflubszQTPkSY8KRAvOTYDwOKhKbX7hVE1lRS\/IirLuJfWTAVH1AxO+9LUAKmttLJEWNdPU6scG7orBcVW6vqlrcBM\/lUlvqOUPxYcjsfIQXHOcntogCkNZktOkOZpNng6sSc+hYolYhSsvQ7l+IaGqoTwW0q78D\/GgiGozjC121aWMfG8pSJx1Xs3S2WmNiF3rkT5jLaObpkopbeemsDdg\/k5KF3KbJjmVV+uKCCeueCO83Vv1UIfS6FSxrVM5gqlc9TyjgOuQb9hWrYIpMvvz\/DpGpiGKsXvfUQBOrUTXsXm+wQRJbj94LtAoM3fFLEOyIqsgm+zHbaoHp14OViirb3WMUZjTGIOrLxVl6RFiq8XrsieGgcrl54WSPbG3Nio0XoKqgmUZqbiSnB\/vqECkUGUioW3dLQKjshYFUUcVC94064cPMFqULEwpiJ9Y3VY6Py85JsKXK5kaOvKW4uMx5tZE74SJd5Q8EaRj4KSXIagKfoLwf86Q7TPnB6FohoDllLcG\/pQnTcRKUCISsev2Feqxjg\/DdK1LABEDHLAC6A+NJ0rIrOw6V86QRFP\/gffGqSP5bY9mGLQoJTs9QEQMGXo9b+XxyRJzFYY8JvyCG2JLDbCYX++kYWlUEA\/MLpSYstXAkCKTT+3pEFY0V3DGteKfebBmW40T\/LekbGmJfFGoZrG8IcAtBnGG2Pum60Pi4P0NQy9wh4AHbEAAqr843EcwBKTrLzuUlsItOUxUvwMhvotf0Pc1qIhhparSCR0YK4kNHUrRxlEAMmKVA\/jgXXFa8dNKah2ySnNxeY8HuuIUMjufWM4nsbLnp1fz\/n6DV6+GsLJo6M5TQwOsyRhwoXESMYwfXO1HkmkENs5XZqG6Y\/bcd7w8\/X4TMa\/nbSn0VKEFhQXaclFm1Lu3mDEGYhr4BZ9sJq3bfr5mkycTmeLrWwGLgTI4eF3bIgYVTkglMunq8Svf+2PMX6WofAeaMkLsSMrZmfOreK4QGpTY+sOBk+hJExf7KNNI0C44DQQM6Oi\/\/NsqbLuKmG87ukWw1dmZiG6vPUzvNmFwxrX5CM3Z4\/rZLJT6nXW6C2TAocQMj50p6\/PXReJh0b2sCmZCEOgIBSCFkGK4mPbyXlbvXbDYziUj22+wlqZIyALlC4lz25bn442Ad3\/byGQqEgYVOfGWalXLUVXJmuDBPsIfPiR+ydht77tSuaz06oYxu4yAZs4qEiW2SWFcHgE1SSC31H5nktQDJ0yrhQvoOHnJnPXDeichIybKWhdO6S9d70iK+0GLm5VsL9sFMnFzx3Wg3NTc\/pSTOaQJb6\/zUpQ0BAKb421kBeHjWEy7nf9wueCVjcQN\/mJMMmhT70HNGnkgZZIopX0wtO\/P1BrsS\/Ulwn26qqpZaKlLhmSTNI3JZh3anIGcvaegL2STHXTeV6EZWtnNJ95yvnXrZ6RPJwSE+a9E0\/+kTO0m0d\/g0M9sUoJDddW10Kxz8pm3TnIPzSpLzngPOqMyf7xpWRn5jW+uKknFl9McEbW57tS1YkTxTzxnjojyS867m38WNU23iYTPNdXV0KnDZFdz3vcVmT7hYJFrBqXKF1e9OKJ1MpQw4dhBWzGNDuQjpvzjFrxIaqktngTFbnOXMEGA\/CizTePxcqT4VhDH+c3E8Y4+BI96LNGcKcMA9dcFAZbuTZ1lBo2psDAYFZ3KHaKUnWZDWe6sE8CQd6EoCi3BuEXrcZnUJU+pPgNwcbwOFZ6ocea+KY9y\/2u0vH936gVjk1mcJcs85bI0+qL+0Thdfjgql6PhZA\/F2BRzg7W9dqJUFLPKYp1LkQQRVC1SS4\/nzH4zFBBiM5RzEOHz05bH7G9\/+UkNEW8MBkJKDgFupC3bnr9cMwnMTBVWKiv4QVgXK9SqYoIjha7Qo1Qdh4MqfvibBWkkjmutwBinXTmCW+LW0uIZh\/Wo5hsAs1vwZGYS4FnbqZZ2YjF6kdeAHFvxjNUhylB0ZUu9pAnGb\/q4JG7Ph6QRWfmSpYS8WVmVIMa8NibyQtExBQ7CK8FpRN\/gvAoV9QJGbsidOks\/\/HbHpYQxh\/9cHJDGDiDuxGyx58oCkNAAHqKBLwdbUbUb8ilCwC9FTxO\/diDHHwatX+0YLdI4aDVa0VQJcuqtETHWHbu1EmrubTeWB8+mhhEzbHKhruqc5SBe0o6UbK3t3cscMGmW2TdXGMOiaDRwCfbm8J+UNrCQhlb+wfo5CP\/HxjRkeTjj2QMcfcKm8vj36CArbFEFIZ6agS\/1FU9WKm\/5Di9wtbalZcMacrfad8L5Oxh8A+aTx3swK2kL6wODZIG5LycLoCXxhSeH+lQeEIvUsSR8hPoJUUWxvjTVED061I2zvUBpIGlEFTxTuGz2ERu+ruHYQMNn2Ke7MVnDvlOgKrSq510ZP8CuWAxIHXJ7RYdY2uMFjMbzZERTlO39Df0D8HtIx+8r2J4bF+8AgvEzbaxzWjemJyOmB2dyi1SbDu0Ui9Mjid0dk1Fhhw38BrPmEwYEZlnmqHlxK9BPnrpExrh96uzV+9XHdZ8UWKBUHixSDTnrgMfjWRbm4Byb7knLp0TCw39+A22INWvsSzmwNZcgoifEe7N4rDPQxEIYp8MN3Lisqpqj1cfaPWmIAPtRTrbsBAQYptRSu5nBG6Ulh7V5OLgPhbeicu\/3dYuTvEFMrajOYvFSxxVXLgMDVQMIxCVCk5qNKIsjPcVmnEAQsixjMESXkAxLHewcBDSkMc2F3HsjedcJoTNsqzqOy0o2Its48zcm3wihd933e+61Ye0Ab7kLvhoK\/WvssqH87bRFBhPluQTVkm8vl6PeIdNAv8BZfb\/YW7LMKEKDXrR2uDJ0PCiawe1wAs93P26+RyFFndKXVl12dH5qp3l70ADgRrWx6Nb\/oU9s6AFA9hJNv\/kBRlQq0lACyz57ewet8xVND0IfB93MkwN95wNAixB19XKiGPFOSJS62c0mFdf4oHlSoA7LJaOuY38ZoLxtYhufhxrNdIkuxuBJCWmFlVs1f2PFzH3pONG7abubjjjQ+S14ZqxK8Rd3VwIEyENFCyZfhEaFYTTtsWt\/Fqtr24xgW0sr7C1I0W92pT8H9Rx6jQrIs5oQIaxmhRK6OBa1CYB72v2LQfRl0zR5bIylsw05W4+6m3iaLVPhOu69YDJWqzkczAGgWRJD4AR7TqV29\/AmPL1Ddbz9uMIXq1kUGHDDbaizpbc\/hdoadqy9546R2pJ7hOVdwnXpvvqrbZPcdLI3pHyWONKbvaqNmZq6D6TJnnsDmDH5IY0uNwOI3KIL7uWYOwpi7sXMcPheX6eQhqZUWInY0OrtLUEjH09ECAPDSpTOjfONwnkTpvB6Wr+r8WHjAXf1isnMTKvOaq0cnctZCIkuGnvgjaf4u+fbqHZzE8P3dcGO61acNWWkyo6i\/GCvFgjbcVNclqCElFXea0P+SyTwpR9DEdp\/KXyGmQAr0RyzJH0XR32qgaPoBdD0oT8AGj5\/HUHqNW7v840GoHUOcOZNGsQ65LeGKlrZBR+1XuaYdLVqVZtEucA41tNH5WDU1CG6Lo9KRY4J7K5OkE3rSJkzqYEu0L4iMSqhRWuVC59WpkMTtOSQgnZ7m8LZxgcAf\/KY5hnQZqmQWbaeA9aLrlTOX0+asHpekrsSu4Pb1ZUWLMs194XjZoNUOzDZkgHz5R9+OLvSuxU\/+j3f+jNvExzIampcBf6qeXiDRa8TFEYsv\/YuplNUvdWmZ7Di0XK5VbqVMrlzV+WW3tbtFsFNR3o7G1YR7aee3FlWxF8klvH6a3p1LA5SGHEScD\/izTKxLHfP1RcFCmyU1XastzqG17Nht+jnNJTAw0d0iTx6jeBImTdSfIUVwJgeH6tBgZZ2SW5TMFWAg+zdXmWiK11C9g\/xLtIEbgNf1BgjCcZUYAVcZ6EHJzUHhC3zjQjEznouOzKNeZL9MwlK2isk6L+8koNqZDtYSTmbXVtLBHHl91Fib17Ne1J3zYbBHxdO5buRhngzxyBpYZr7FJURS4NMDE9AA2O9Xl2ew6udhjOMTY9CuHP2r4fWOTTtHQH4oIuRyu+76DKkNaz53LrDiRkDwu+TlhWypfGWvME33jpz1oA5q\/3mXrqpaAYPvob29Ysq1ToKL4Yqz1I\/wSYye8n\/ATGIjlam\/qrBEXGJthQj69BMpUP7YqDTEdgICcbmtshnhs5BfZbNbHXLU6eSI0qM3uQOrxKVZArveuZ7ki\/cuSlLt8zMKcNU0V1moZQWU+uhXVT3jko7ePTdNBcrqaaKkXTZlg5xdV56ZrZlTFovgr+O9\/JhQ30YISHuh\/PvZfjin2zn66J9eoctS6r0Mutq3hyi7K+CJK3Yct0ti0HkvL5O9vCUO+W2E5eTMbUw1SJ0gVXjoUl6b1cQ6EUTZfAHsaVB6ycjtCfVwG+hT00JI8y+qkI7aAebuR4NDfx03Ifs2gAc\/k1ejFcGry+Wr4WDASpPy3LMWFvlTsdd4uyYQZdZ349FGxcW04NKXaQPKiJHnB2mzRd5YlwD2Mj8cl66xfri9AxO+0bowqWMBhoXP9sljOjWek25JHyaM6HkDQu7qZX0D7lSLocp7KWMdGqYcDzm5tchVZe+DzHBRU=","iv":"b28339180dca566c32fcd5bd753beca7","s":"b1fdd351f673c61e"}
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