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Apparel and accessories

Rimowa seeks to offer more than suitcases to its “purposeful travelers”

September 21, 2018

Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa

 

By Sarah Jones

German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.

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  1. Valentino Garavani and Vans present AI-generated campaign
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