Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"e225e9337a47d45e7b4cf5a475160b08","s":"a665f5a88d9c90dc"}
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