Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"559770956d5cc3899dfa231839d9bdff","s":"e476a05c8a751c74"}
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