Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"b1aacbdd1725ce8dbe07d97011ba823b","s":"ead1dd2008cb1e77"}
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