Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"e6a179576fb51a51541a06f14ea3b592","s":"a4e21632c29afe40"}
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