Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"9b04cfea54e784a0b29dd81905395f08","s":"00c56aaff63c9a6c"}
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