Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"f58e3ba00ea17c69478dc690e5c70dee","s":"099a2395f0b86a37"}
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