Apparel and accessories
September 21, 2018
Still from Rimowa's "Never Still" campaign featuring Yoon Ahn. Image courtesy of Rimowa
By Sarah Jones
German luggage maker Rimowa is aiming to become a brand that is more globally and culturally relevant through a marketing and design strategy that leans on community and collaborations.
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","iv":"328e45e82e47b7bc1dd8bd1ff4a7f05d","s":"bc9069bca1c54696"}
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