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Mobile

Ritz-Carlton highlights brand values with Foursquare-backed World Concierge

June 28, 2011

 

By Rachel Lamb

ritz-carlton-marina-del-rayUpscale hotel chain Ritz-Carlton is stepping up its customer service strategy by introducing World Concierge Foursquare to worldwide consumers.

Consumers will receive traveling and city tips from Ritz-Carlton employees for destinations such as Dubai, Miami, Toronto and Berlin by following the company on Foursquare. This is the first time that a luxury hotel brand has extended its exclusive services to a mobile public audience, per Ritz-Carlton.

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  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Collaborations capturing attention of younger luxury buyers
  4. Burberry uses Snapchat to share video and capture consumers' attention
  5. Travel advisors are hottest new thing that never went away
  6. Register now: Women in Luxury conference New York May 9
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. French, Asian luxury companies average double-digit sales growth: Deloitte
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Ralph Lauren uses interactive windows to launch line at Harrods
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