Watches and jewelry
June 4, 2025
The brand is reinventing its image through its latest advertising push. Image credit: Roberto Coin/Craig McDean
By Zach James
Italian jewelry label Roberto Coin is beginning its next chapter.
{"ct":"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","iv":"e62153d40bffeeb7e41381b5052c8b2c","s":"3d22e2badeb43933"}
Share your thoughts. Click here