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Dec. 18, 2025
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Sustainability

Rolex honors heritage of exploration with African ‘Perpetual Planet’ expedition

January 31, 2023

Rolex Perpetual Planet is an extension of the brand's history of supporting explorers, lending watches and funding. Image credit: Rolex Rolex Perpetual Planet is an extension of the brand's history of supporting explorers, lending watches and funding. Image credit: Rolex

 

By Emily Iris Degn

Swiss watchmaker Rolex is supporting the research efforts of South African National Geographic Explorer and Rolex Perpetual Planet Initiative partner Dr. Steve Boyes on the Lungwevungu River, a tributary of the giant Zambezi River.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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