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Dec. 21, 2025
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Sustainability

Rolex honors heritage of exploration with African ‘Perpetual Planet’ expedition

January 31, 2023

Rolex Perpetual Planet is an extension of the brand's history of supporting explorers, lending watches and funding. Image credit: Rolex Rolex Perpetual Planet is an extension of the brand's history of supporting explorers, lending watches and funding. Image credit: Rolex

 

By Emily Iris Degn

Swiss watchmaker Rolex is supporting the research efforts of South African National Geographic Explorer and Rolex Perpetual Planet Initiative partner Dr. Steve Boyes on the Lungwevungu River, a tributary of the giant Zambezi River.

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  1. Exclusive Resorts purchases Inspirato for $59M
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Lamborghini heads to French Alps for women-led driving series
  6. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Luxury Women to Watch 2017
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Dolce & Gabbana debuts Devotion fragrance film
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