Events / Causes
January 18, 2011
By Rachel Lamb
Rolex is using its sponsorship of US Sailing Rolex Miami OCR Olympic and Paralympic championships to reach affluent, athletic males that represent the brand's target audience.
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","iv":"775b6359097a46e8d19d1594b19c2b12","s":"65bd38b848da30d0"}
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