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Events / Causes

Rolex targets affluent, athletic male consumers via sailing sponsorship

January 18, 2011

Rolex is sponsoring the Miami OCR sailing competition

 

By Rachel Lamb

Rolex is using its sponsorship of US Sailing Rolex Miami OCR Olympic and Paralympic championships to reach affluent, athletic males that represent the brand's target audience.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. RH appoints new co-chief merchandising, creative officer
  6. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
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