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Rolls-Royce appeals to modern consumers via livestream launch on Periscope

May 8, 2015

Rolls-Royce Spirit of Ecstasy hood ornament

 

By Kay Sorin

British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Lamborghini heads to French Alps for women-led driving series
  10. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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