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Mobile

Rolls-Royce aims for aspirational owners via vehicle customization app

December 11, 2012

 

By Erin Shea

British automaker Rolls-Royce Motor Cars is aiming at aspirational owners through an update to its Phantom mobile application on which users can now create their own Phantom Series II vehicle.

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  1. Future purchases will be made on search engines: Tiffany & Co. exec
  2. Mr Porter to launch menswear brand Mr P
  3. Heritage brands follow online retailers in pop-up inventiveness
  4. Ecommerce is dead, says Holt Renfrew exec
  5. DVF drives sales on mobile Web with product visibility
  6. Dolce & Gabbana, Chaumet, Lexus, Silversea, Douglas Elliman and Ada Diamonds - Live news
  7. Estée Lauder looks for "fast fail time" within 30 days
  8. McLaren lets function influence form in upcoming "brutal" design
  9. Cartier puts high-jewelry on display in public exhibit
  10. Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase
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