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June 22, 2021
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Automotive

Rolls-Royce builds community, content and experiences with new Whispers members-only club

February 26, 2020

Rolls-Royce Motor Cars' new Whispers membership club is accessed through an app that was tested for two years. Image courtesy of Rolls-Royce Motor Cars Rolls-Royce Motor Cars' new Whispers membership club is accessed through an app that was tested for two years. Image courtesy of Rolls-Royce Motor Cars

 

By Luxury Daily News Service

British automaker Rolls-Royce Motor Cars has formally launched its own exclusive members’ club, offering unique experiences and access to products and services. Only one requirement for membership: ownership of a new Rolls-Royce.

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  1. Burberry explores ‘Imaginary Cities’ with Ssense
  2. China cannot buy enough beauty gadgets
  3. Luxury brands tout Father’s Day gifts, record sales anticipated
  4. LVMH names 2021 Innovation Award winners
  5. Bleu de Chanel dives deep with new campaign
  6. Burberry transforms customer experiences through digital innovation
  7. 38pc of people plan to travel more for business post-pandemic: report
  8. Gucci taps Miley Cyrus as face for latest fragrance
  9. How luxury brands can win Gen Z and millennial shoppers
  10. Decoding the future of masculinity in China
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