Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
{"ct":"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","iv":"152f551384073b55260ae31b5e322f87","s":"0d14588b54406aeb"}
Share your thoughts. Click here