Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"e94020352065d015a3aee24d9d7dddfc","s":"b45a01816ce132e6"}
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