Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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","iv":"24812686b52d132e8848d35b33796a67","s":"6d759c395d725399"}
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