Mobile
July 30, 2010
By Peter Finocchiaro
Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.
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rZGh2XAizAAyUH3pVsfI9ZSOpFUsg32z+D47AnIlfztq6OJC4XuU+PKzT+sWE2h2ZX6YdFPjpuBIVj5464d5mZmAn9RAkC6ym0J6cV0oXBHUCXCltJ46YKt8wxTQ7cSd3VZLbKsVjjYJJOWiScK0WC+zxdmAPbstUo8jKKlN1a5tY+9RMh5pFL69uQ9TYSm0Tr4IG5twr60ck7FX2epJJbHJASouwLnsfhnUyYwU+C9Bk7dlMMdLhVwmnqtPj\/imbRxR1\/MuA4n5aPqvYoKqLWj7t3FBXaEPswP8mVYeT3oTSeOjsGRUpUQ2yactBraVPjdppHnC4UTV4pUmgyJm4gAyk1sLloRYzxQ6cJHXt3KSDaKAI1MQRXmaLqeEt4h4cTtrTbaNPh3ylAWtOtVxTN36aBRGcvGvLL290vG5g7u8nduFYj4oTm16Ni8orduU73wxAZqchyxznen3MJK7yCXaJu\/v5Dja9XJ\/sYZbP8PT3BQjxGm6J4l+tT40c0ST0Io9JD\/cBM9j7yEdNXgf83yMVsFdOVofrTJlCVFauFKYE+Kcb+JSs4f6MmdhhpTcrT9NnySYGljkx4yD54UoYeV0O0xQsHw9NKYElfOyFsn2p9bl0HaQDGJGNnbXHpUzVDdHtqLZKb8AHaEuRf53ZK\/efMvGxhCc1U9QigUehU9+ncNT+Aku\/PaH0xldS3Im6eEGzgI8IvjASQGGHDt4ts24ZtT\/gSmEByxR0PCQer8TH28tiRKZ7HH3f04hJy0P75GJVeg8uih03klKiTTQ3x7laGwUkmYKL9MkSACnGQyZ3389j1+TJgMhqaaLy85aAAXvnodvt8SAm0n\/8Z+j\/X0J\/vn7u2UVtx3UDC4GZk6eTUyhO6uxXSR2w8aGuH4xQYGtln0ROEmA8coTBxIeC733kPRDfYY4g0z7TDx5bLOTHCB7RrpI8F4ndrIiHUmt7RwslQHM\/qnbqvhgX6xRNvdbNlE2GzXAPsYGtHG3q2XAenLaDMoeXoqgwyfzWo+YVCFMJxbwaAi6Pfke4\/d7t+kag1j801EOhI+y0FuVYEw6yjqZJU66NpEME+usngEJQx45b9CDprVMMjUfhd8HG2f9xlSFyW4CuawXsv+3IoQtIbXDlx8na4g\/MtZTD5I6yXoMQ0fDkO89ov7gRKL03IyZQEEUTjz1LAHEnXcUqP5tzaZVuzxRUd\/L3GMk6\/IVp6Lis7SfS8mkG+ljTVscQRbeNMMCd6Zp7H+rxB0a7zDXvvo7lzBRbCa7p3D55jBbTpwfTNQdgYbSTASRFDRPoLbJED8iyG3OfUOKZqbJjxPItP2RFCWp36RxiTRK3\/NyojR7si8gFdacokJ7VnUE05pdyiY\/z1X7CQ0LIuLjXh0JeMC\/Dz1+iLNslfSJIPe\/bzrcM8qBWUBmq35Bn1qb19OtFP7oHoQwfNYTgfa\/LIsviKCqMwHJF48RLNxSIfwH0VXtMgaY0tmSmHQnW5hngGF+Nsu69Q0A4LRXi+u3rNQY4cdHj+n4lz\/7vEGLLO73bvEcorn5Ets61NhiifkVnwWmLKEHaXOf7lpGrSM+CZ4b8yEy3TYvYv2x6xQLrFsN1F4\/h9S\/sdWV3cJpjr73T0kltCl0vVwPvuYrDrOnJTZgS0HUIojO+xbCgFcJ+boc5P3RdPP+k6X9Scn9h2zdBaFsv2MCkEEe9skWfsIad\/vE0KAF8DBdn4lEAEVDKZvdZ89rrMaWlqycX2xMXOBLXAhIdZ0A1pgU0RM63GoNCHBH99qbFQvrjYQaE5i6f0Mq7q9MIDw+tUMo2lp+0I2tAZ+1m7S2bDHA4ZMd5K3CMuAi1lcpyGKXBspdr1Y0+oVho9ZhgU+wtg+F3var117\/ejLi2zwBo0mtN8aeuQfMDhWw4w+rzv+8XqA7EQGrAfzTjUrPth91Jswz7uUj9FJdHB1ctOVhzXYx6n2cR0Jv4C4vVRkXsGQnzFVF1tKQdMutyfieVrIplUqhOPY4Sd2qlVqxwTGG+Ts0NqgaDYEfXGjNm\/SYwQNAX0sIJlukDOunjoHsvL7UD2CruqHCdLk+k9QW8Oi7soTNasaefJZPylWRQp4tB8PnpwhCsPm9uN3uYDO4r1iDifs1c1NyMCURi8TSvDMoKdMkEV2LOevFlbvmLvEgp6\/tt1xEVRmvsKySopy6rh4WfMu+DkT1uplH1r0robzYwtKip0e5QOeVcgRNL0RsdRsv5bDHKJwLaeQEmQwb+cYImVIoHV9fEbyi\/c5yhN6Oepe\/Udra6UlLowL2kvf4E7scyZeVUTPAeey5oqHAmzOsyRSPv4oDfnX096FicdKJM5c0pwR1M7qv31edwBnfG3LN54Y7HCyjYngbBkkFZ8OypNTWq+ZmWbovapcHBKdRZgT24Q\/BCxQ+SlEf1Z1uYgRfExJmmwMeqa\/JOBP+VAkpNFTjHS\/ERfSN35zBV8JeRyBU4P2HumXbCoGZA40+irwyYGTuYA11fjOZ16meLQoB0K0SANrMmde+3MIpVxpnwfGdg6hYHtXh3MRadoHFgRKWBS1GTlwfUsmCx40fnf6JKNdvMBxpoqLNymAUtcokG1EOZDjorvSHcp3CeFfG0PHxEZc06gokqt\/vF31SFPa3HOTJ1YXEtdBH1GMrG7IgqQBcgqJr1zGot8kda3DulehMLpcxMXEk\/N9\/iSeNYEi98aZfSGMOLX\/AxEW+85EPdi\/QzdipsFTWvZY1sl7NjR9SaQnqxfL6rZjCNG452Wm60AeTzqmU2n1T4OSJvR4AlolTt9avqWTVd3py4ssa2L7wnm6ikUWsM2YvYy\/TNaEX37ugExi00srWexJWP+f4Qa\/zq5Kr60O66xpyhiaFMbbJ5UIQTmA2dY\/Pd4nSwTulpwSvi5szMElA9nfebkyjMz0Xhf2qV6r8iYSIpbcA9mAO4qRUc\/2e71b1Mgvz7fsqJ9jKZkm7WC\/AwKimWGZllK4WgU6GT954LS1fu70jeraqlFidF0WC\/74uIYBwGZooqgtf6zjs2uiEcf6zSQpyWRuaq0dZxOTEf0ZDf\/I4wOpkV1e0EJCrjyhk5gx0r22BKeChVUM0M0m85LOfwjIjOWdb20mU90Vo0SOZiVSURh29zA6b5JRLnNysIJjxnWEtFVq6UncPkinjHi+Jru0OF75eiL9txifvbpyc9ub+y\/iMXyMhng83WkIeh42VVUwJEINYhcINwpbX41CC1cv4olUAl2\/PV+0brK62I3KMqI4TSFBP0TXktOqMRiVVedzOMp+aGKYfDBw90hEc84\/bHRqCea4IGMSdctw8yapkjRGHD7uQF9rzSP1uJFLcvdHNPVZN\/fs\/tNxtryXCWq14X\/FZ79izfg4uPmdjybDtM7Yb03o9gLbkSCaPJ5kcpzTgSoIQEmrlWWyD73qMJ\/SqoEFfN+8oBmUP3SbddmweASD5M+R8wj+0cwKOL2GqvwaF3LGxduJoZANWt89kCX++ZxtMx9IPbC1MhDwc0J\/EJjcUrjFZQ9zGXbDrWshM57hrrq2\/utpGCoGbpXh7tvWULu3Zv0QMBb2NCPBoHve1FTBK3LtroPXUgh8m0iYPKVKhHUEktjLzxxeVvFRoPURt9qTsSkpRqOCicGepPlYc0uPnNiQgNE10ZpnQmCjEt+9DpN\/0WPjCLukcSxuLTm+I24XUw41rMCBffdqyt4x8O4JQS7Ei1xB4qRuD1\/5Yen2qE3f9KTvwsUQpVRWiq0cUHH3BI2ybR0Ge\/W4ehdTYT1fljoGahg6B5sI9ll7JX1i6bflQg0sm6lHRg9lAM7fN9lRZkyZloak7nwPpd5UxePOSpQ+ee7AMuOy+dkBBQo4Nte0vd+veWiH\/1C3VhhnPxEGTj1Q19Y2Gbfo7rIKfPsPgd6ubY4gbp6x8nUzNINEPoYsvb9VbHeD3JtoMWYA2xk+TvYVNE1zUzMIoK706PcEaCcclEdfYeCPrU3ZRg+b7Qy+pXPI2kW0lENdlxio\/KcIRxaquJngUoLTWwE43KSkbcCcVipXWuXpYlg7yEl2FGE4\/AagVz34sxWMAhXW7Bps+x4YAGFBifzbtHZsrxocwiSZqP1gFNdZLuzObd85+lc1RO894c5GLAl0uu26USvBqEEy6itMC4gpmJqmMqkn67\/iLTq2wifpNU9mJnCIoPW4s2Kuji1EF8HAWMnV179aL5IbOwIvdeSGAN7b5f+qVvr4mp+VEhk3Evd7mNwYBH7Ms0O4TBSwBq1Yl+NEmzB04SNFl1XBRs5Pay5ff1rA6e40b2a18mr3gVFVGUk3J5k5ZGlmmZy+v\/hvOTQNWV5F+A4vW7gxdDUa8z0Pw7gE\/yJEUmrhcokrk8v+5CyxZ0foM7DtelCAHKKh50kqM318W41CxJeALrLGBC8XZqP45O6\/hhCIM5GLsGu9\/un+9sUkjgw\/A+ylHR6ItnJnY8spPZiNAY+xIDqad6RVjLq7SjcfuYXLzNPgtKesf5+iV6LyKLq5QdMBBljiW61rUk6qeeB4Zgz\/PYg1bxaaF5p7ZWfRm\/4nG1vVP+mWwL+0eOpPN92bcOMIssPzyE+iGznAkxarhMkqw12VMqrZD+91Riyk\/s0aFEbSavQEj8hX4DQEciW279IHqkuyuSvI\/zJ9i\/j1yJ3GnBneUYyanGGG225OthKsaWQVWSc1Hm8OzhgLSjSIBCt4bVZ9y5DuNg8Vn9hNNnmBzkKNN43dNEddh\/cYXxZFOg3dBHQ8LC+6O8AqbygTyfBWjnYOn0U8IARmS0jJh1WqCsC7rJc29tRBlXZvc8ykMnEyXZPLuyhP72farFBsF9perewDRIfGkQxJiDx9uEN94tCzLYp6+t7lCvC4UBgAb4utDAofEbE\/3jvRjqqNyDMTEtXfdZoQsOXxfFMpidOdx6jybYIdPaoYqOlFPuHS3B+HxYON2FYUYp51BKruZxU1+g7IL2hXM+Nqzb2VTe8IOhzXIpgnmKo882s0WH7tOQ8gekanqGUPP62GZljeXWrza8U2naTGWXQJPLXESkXKoN0tCWaWl\/uE0ATgyEiGTTA4dknoJk50xRrrxe+StDbZMsO57VVPPgKXlDHMBKGtdEhm8lysONLpWJVy+m5t3WwBAij1MIo=","iv":"b8a2ee476868fdb27248e7c35411cf95","s":"0a83587558861fc5"}
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