Commerce
May 10, 2012
By Chantal Tode
Flash-sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.
{"ct":"67GSLzwucc8EyPl61pdTp6CJe36ZTKifZPqw1RCELSL0wbT8fgvr1EMG\/iYkE\/smKTbjYD95FmDztkrvP4ANmEI7jtfGBrsc+keg522HxttdXlLceCORWjQGFpr0O2PUWGZBqOJgWBcFJY0FWa1ToU6qMoDsTiPq6KKplBXhQNcDv6jnLJYJjikm50GGKM8emYPWwSO9Y46b+KraW3RuQiB8RacaTWe1IlQc4yir2UDDgKFM7FE\/5yKUqyYIIXt9blct+b\/jzDKZbRy3p1LxMG7T2X3VoaqhTGvZtIeywWkfbBXdR5JA4IhydxAlULi\/kMVtd5ekbaWUZJuela1XxpKk3lmb7mFT7HKQUTOAVqeXONsvca9LBoOwCqFXCHStr65+jtjSnOUN7S\/Mt1InSUXXVVLIvhEjngG8dcvNq8DqnPSxf6WPTMRQ9fmSdGz9Jbp2cOTCRPa0\/JNA60Au4euoMwCcV5dlLoP6ZU6PfsA+wcvMblfFaKr3Cvimy\/TfrYURAes+yD87egO89au2Miy3b1K0ZAYfazTh4na9wVtzcOCUt4L2mLDoWoXXOm7I+5LKOExzEGanSjcqggZ508S3isgSg5plVXyb2DtSFSevAmj1XpiH2bxh\/lBqkSGC75cpPibf7VBLEKO1OhdVjcOK67n8hUonqdXTBq4vxNFSrZ1T4h20FMnOQUJeXBQ3HWsSy4TYDgw8PJSa+hsTZcv17kF1xsbPQAibj\/znX4ced7WW6zKR5Qg52oNyNVDhEa\/3pyUXzWK\/YBOMambb58yHbeozCLYn313AXC5B7mteBrI2u0emcrA1ivAcalE0kZWAuF2kaEdHFHZcZqAU\/UlbszWaPzjjru+bQz2vQcwN0KaQd1f9NcjyTdlaOXF4odRLgEBvjYVDnAxsGpbeHpzWkZQZX3J9diCtsWzJYx3jq7vhF9paSAjGxR21+GTYK6iv2+fKgjDh0ozP\/\/qTm+\/AZiX3Zo4pR\/SCOrdB50ApLxN42POEkZLX9CNupv96RCzLmfKzMZT\/XRLh7WxII9vJAlDt9P+NWqhbbKy\/2ecSwdJgGMIbzgnxO2jdslpS0YSPjHulQ4A9AlTFGaivihE8jBOTrl76qYI2L1NNWy8gyFHr1yXtdGwtI70r3MFaIibG5LrZv4eazQvBn7WclYL6lHIOAK6SBy4+rwDS29tBTw3+q3e\/yXYEHeQpzZSpoaxKDE9qpWzz620gyJV+xch\/5+9pzdND1GkwPFgncRNKEFp7TNl60SwvdcfOBKyKK8EAOBlLccCwUDsNl0GGu62oiGYskGLBTxzI6obsfV2w72s7CFRgeXqFGLfoMWmjv6YVFhQP4gFIQr9+DVrcDDI3PoKPxDcAW0clMM5kP8Rw1GrGrOjsA1QVfs7kfyyTSNBHRJOUWlVwnyV6TjQfqrvW2L\/nqkUlcQSactPHrtCqRQjRq5Kfv8F02559DByrtRsjKeYkpav303k7MfckLIypwetkClkWOmtvR6EbNkWdP84aHFFbJf3TFOGgTDM9nCFM2uzx5+NyNe7joXc26vXlxuyZku7B0aVTE\/eFUfAPV5ieIoPgBOW9YUmMXg88OA6LNreym4vYz4pzmb1Xb7DF+kSExgB+UyRndu6hTtB7YVx6mOOU+3nVwCYDYwYb6Op+piWupjJ497qfIlyCv\/49r3d3jXVm3vW8Rc3uowjtvl9X7oeSB7Cbl44clbuqVIpHCjhgPrGnypwPqMonZ6t6y3Ehqg26y62fk714fUrL\/JqTbqWTfxMBZyN3xvPiK05TZQkvXjTUn9NBsGiRH03MdQ0p9OYPl6r6rlHPS47ZwUwBQ4WctevO7yFBQZVFuBiH\/v\/YLsThRodBz92XPiSTchzoM7M72JBNrAvybycFGAaDAARh2Pn32akakbvby75IsgP31GDt5EVWncQ42gFjKatk+EkPJmRVyaxazpE2wnAdwM6qNN\/ULf2RIAilVpwcm6DTR4HjXWl7sLCONJ7xAHwnkNdR+Ha86CdMpJ3+KJ1sIXsnjen5iwmPmXg6FlZyAbXD+8C\/cO2KVlRmzdWGOXrKEcGoETrwmKHnwsPzU11MVUN7QGWtsEgJBN8vg3Uem0vFj7O20WLtD419dIy31FRWKAI98Ya+F9vEOn1liu61xupYGgGG94hnvDhVZpj0xRFZjtiUzu9qVOqCza1XO\/pObm6AlBrkQgk\/0ISQC5R9vJzpH9z34MBvFRC6eZpHf0LBqCNDvjf3Ak3Un96HKrksVVD\/h0+SvgMPZUviUFtIA+3TP835uKyg1+UvKjdua1Q3mqBDzWlA5pGMXievvkzJVLsY4OWTCi5bvGmHR6Qabh7uzfRwFgU8uK0xsMieNJi2BLRPAFZDdIF8IJqmE4aBXXUk+lz22SgemndxeISVVWbIO\/oVN+mCCEahLDU7BYfEkoQ\/2kknHsdznH65u1pbV6aXwyjVA9drYBHgai4I0EurFp5j8gFIDu7d2YODWeP\/14W32UqMOxTVOU5ERJfvC6d2dxt+Jxc1rzkeqc2PzjiODLwAsIWWnoarBrQnnkN8Zl5WSxfc1Tr3mn9We1Byi+duXSO0ZFgTuwElJSNjE1rdYY6vFObZw73CkuAiZDUICaUcWHFMQVqiObA+7pQ\/mCl8IXxnRNvjd93VHetavchbEn7HFeNXMmisrNH9GkVtrVeNWsDJc\/pAlzNqjObO3rrt83fCv3xFu0dWf99PVrs0c\/TNSp2ClRyvUpA\/VNn+S5Tf6ISjaBDpo5lrOgK16\/IYEgpFtJbXE6\/O\/OwhNXX6O\/TN6dO51xQayMzmZqz868V925T2HnUXXyh04CjyzP8FRIQ8GX8c0kvdj3iXCX0FswN2NRxU3mnoHcfi+Q0b8fmtk6CobEB45nAAE86tkAMVyp\/yI+9zrMJQ1nIaKDkSt9iSzlZ+1kYQvVTf8qQc4IE3ZHLqqSYW8M9iazHOlvuVXagNIZk0XthaDKT50p9P3LSxqvhWrjy\/KJ9xZ4LqpOWQcSz4VYWgfhmZ7NUDlVMvsAb5DWElvfQxK+hk3FLFzXHJBpPE6hkuF5irzXbe1P9MarRwkbFOs48ldJBzK313HykNNpMyGRQz3NGVyQYtvjPZ4oXfpW7L3QrI3Ehboru8ayLSxynJhfKV045Kj67HAXD3IlYzDVDVh6WDNdKEuBHfULEokyRdZzBMgh8T4VhZmhwgtyZPWKmfNMhwbv7BXmasvjjm9ost4Czu+85pEitpE+jPd9Oh1x\/R2SRbVY8B5pwpp5Z7cmpxaXAuGizGAvssIdupCRxpB\/vwFebi7ThbyzdocTiZcO7ZYkKkkMn65dvv2DdmbmeEHBfCWkNUyCUvQ3GF7qfrk6eDMu6sP6RhqGifc1IftjB3uS00dRxc7dgOnT6qHa6vz42KrdA4lPr6AWdeXWF1AzUWFI3ZA1cFuZK3x70dmQXjlzRLqYrJq0wQR1N5zWYhl7bxRhOHdKOZbydiuF+ePwLFIA0DqxKSaEyP2sPpbv6MuMY8ekLhgrbTu0caYpD3plpq7R03jRjORTGpEY66PkZY1RA9raVNRsqiDRMJxw3GjBe\/Y4GbOrmDqVq4s2zwPi9JIqZOHLqTisA4yBEWmCgA0kPocQz\/s31CA6fhA7J7J\/WTb1aybwb+aUPjYbJaA4N6O0s6ciPKQOvSLUVQFNNObBehhhRduVo1q\/eJmAHDKE3isR53cLI629Y+dFnx\/rxtzWN\/xeIGdsP92SBTL8zkSki2x7HerZ0XnUclF50569brA1aLq\/aT25RUUBTqLvdR6xukMI5JCkerTZrWpcbSCEOYeAuBySEuEt1Z00JijRdJ2jX2yBEMOd++zHMHdF4BgtnSHdQ0lS5nenNsfZ352pQpe5\/DXBIKS3BispT94VgMMyOH29f2E7tPJliQjO+TEfijlcngHC0ZstaTrcUQ+3FJJ9BNuFFdxl7dqM0cCR+vZz27Pkkg691l2svlhgrY6ygUedr0UYIbKcHv\/9Q1ugcRgJ340dRiSIqAvv5ZGp4UVuWWN0yd2AEy2Be\/mEXjPkRqX8X93ShRGUerCeBh95nhvricARnhwY\/frrK6RbL\/4VfzJeVDs5s2YPT5OVcQ3JsRT\/l5u9t9bECA\/0olBqhgXNSfrk63voOnwSaFPI9JQl3FRK3qq63S1jdkWwoOAvVaDygBmNAAvdXfSXxrx8JZlNtdluOQxlenChqBfTGpg7gh0zom8YHMb9bvJ6IQ32hYfsEfhyeC0+04GyJneyyepoe\/wGOb5s10J2GNQnGWjOwdT9xQsR5Xknido0I+t9KPwSM+yxmfMgwS7rC4Tw4ApHBOnZ8wXFaDcMgqBSROavdEqoCHyT6R6PDTlchcy8cl6c\/eUB5UHv2CiNa0KihguaoxMxjQ52B\/pQApv5+JNYCn3OL3XnlqxvRL14eVTUStMxD7Fu08r9CeYsWzSw0N52klg7tikWAgy9f+vPKpjru50TTBnZndGe\/Yrlm\/LdKy2UPsRCvnaEKMqInLMdg7LQmCB\/7mkrWQtBQ5xcx2Ot7AXsmsg3s6foxD1ny6fsuuXqox2libvCvWUxStdvqGeh4GEZ2LyLNIanHCo8dDcYKllGFkuf7w+559+txi9IVWPlwaSGMVewJqdGLcz88\/Ja9VYYdxXkJosyg998X432jmPu5ZxrVPRTUAA4diIDOntTgxQLM1j2klmf4fzN5CLPD7uw33bLr5qVdoGYuMNFnp7x8iGoHAu54\/H+Zj91NYN+f1oABdQejF1\/APhTt7vUgzWAin+IjyDdA5vpe\/M0x3h1gMjF\/7icDUOftg+Tc6\/CTx4mvPnySwx57UfAPi3CHMO\/+b7eU9I5eZv1yho3kzWfO4ydZ0fFWqdNDziBP2mlFXPY\/nFBqwRwK0QC5ePod+WpvKfikk7+dMhu\/iLBocVUvhv5jF3VUSHguyTI4knjOZquPYbLBiShVtr2PG6fEc98FMBlCc6HTr61Bzb5auepA4EzpAUaC\/Zn1LIqmXGtjzEAj2ZR+G8WIWIZsJxoU9q1c5UFT8sx+8+H4rp+BLuWxZTk5qEV7fvlfGozK9VR1Zrtvr8H8JSy33sfEv8Z\/1hptwE+C36H5nCGfY7Gc1dug8EgbZuwnV\/82jiohjnPM21c2pwHOshT9EWLSPW3fSiYxDjVSVSDbrvTUDyjNFR75dGFs0iwYMHtLAQMIwHPRzW\/fpJPNGRlkJmMXAPunvxzYX8EhTNWsD6HZRrHnB8tLCnoMQj4MOhvsPdI1RwvIz+r+0p1G+8lktk9reL76gmAZxkrQqgxW3pOAfP564myfiW9wp+83bGMj1gYmvFO2rInTKmVzjVRps2N6cSQ5KXNHR2LU7wI+OOIEZb6xU8pK3scK2WAiuq0WXUkDX1xvcr5BklM4q5LWjCjzY14NuVl1RIw7B82+K7gGwdhLgfhYuWa4et6oVCL5oITAZ0w7Bky1FE4OvgZmBhUG1ue9KxvwPgz\/tgiM8dg0+z2E4UP6bilViy5MKdGtA4liDoOy1ZA7GmMAs4XFVtpymo\/l8JBi9az2rkWoIPCJhTEpvGz69WZ6hITsSScNhLpNUGrahO9DM+UK1QDMRcklug6LrncLfaFSfydDcz\/vucpDWOijZmg6yNdIk0swFfOZZsgP4G8bxKO0PwvyQRclOD84k\/ajBlQABD5ZSmeNMqjrj2EPJATbzZfKch3LF9eOvAKxDQewwnXPeFyLtuMjGJXhhNsFn97gm3x7S2Xm91GSNNS4a9\/HzYlLQqbdT2K4LX439Y\/xNTeaLq7zanXGS\/Y6CKHcVEuVqS4FRIUWZLe\/O1724mxFb+zwuDOO4nlQlVFXN9vXjfnZa0tTopCzCe7yXjjRKZjZ\/R0vfjtB4NsOAMoCaPj1J9sR4GsBi6WAqtTWcSQplTzwg7YwhWTdUkfOxbIJhM\/DyvupKAruQF5pZwXCRmvTGYw==","iv":"29032c152e0035b8af623a7cab12bcf1","s":"f9ce9dd184ec6d38"}
Share your thoughts. Click here