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Commerce

Rue La La drives 25pc increase in user sessions with push notifications

May 10, 2012

 

By Chantal Tode

Flash-sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.

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  1. Rimowa reopens New York City flagship
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  3. Dior charms shoppers with Lucky capsule at Harrods
  4. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  5. Interparfums, Longchamp announce decade-long deal
  6. Rosewood Hotels to open first property in French Alps
  7. Dior explores transformation, touts Victorian-inspired fall/winter 2025 collection
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  10. High-end market enters ‘slow-growth phase’: report
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