Commerce
May 10, 2012
By Chantal Tode
Flash-sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.
{"ct":"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","iv":"92f8fefecda98e22f7dcd6ad0e05ef98","s":"c71f0f661b72b2d2"}
Share your thoughts. Click here