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Saks calls attention to revamped shoe floor via all-encompassing digital efforts

August 31, 2012

 

By Tricia Carr

High-end retail chain Saks Fifth Avenue is getting all eyes on its newly-revamped shoe department through email, digital, social and mobile efforts, likely to encourage foot traffic while stirring up a conversation online.

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  1. Millennials push impulse shopping, flexing brands
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  4. Chanel links fragrances and fashion in evocative campaign
  5. In-store events may not solve bricks-and-mortar's problems
  6. Forevermark spotlights everyday love with engaging series
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