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Saks calls attention to revamped shoe floor via all-encompassing digital efforts

August 31, 2012

 

By Tricia Carr

High-end retail chain Saks Fifth Avenue is getting all eyes on its newly-revamped shoe department through email, digital, social and mobile efforts, likely to encourage foot traffic while stirring up a conversation online.

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  1. Fendi looks to incite fashion frenzy with drop
  2. Register now: Women in Luxury conference New York, May 9
  3. Influencer marketing brings relationship building into digital age
  4. Bloomingdale's gamifies in-store shopping through Snapchat filters
  5. Gucci goes mobile with in-store service app
  6. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  7. Saks acts as cornerstone of Houston Galleria's $250M transformation
  8. Nordstrom, Neiman Marcus among retailers celebrating Singles' Day
  9. Growth of mobile commerce creates online and in-store opportunities: BRP
  10. Sephora’s Virtual Artist brings augmented reality to large beauty audience
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