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Saks drives store traffic with geo-targeted mobile ad

May 21, 2013

 

By Erin Shea

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
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  3. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  4. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  5. Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
  6. The Langham Shanghai restaurant earns second Michelin star
  7. Gucci revisits ‘The Art of Silk’
  8. Lamborghini celebrates national ‘Made in Italy’ Day
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Prada Beauty sets tone with Touch campaign
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