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Aug. 18, 2019
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Mobile

Saks drives store traffic with geo-targeted mobile ad

May 21, 2013

 

By Erin Shea

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

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  1. Luxury hotels can leverage social clout to attract young affluents
  2. JetSuiteX touts time saved with alternative aviation in rebranding effort
  3. Chinese travelers want personalized service, embracing experiential: report
  4. China to surpass US as world’s largest retail market by 2018: A.T. Kearney
  5. Baby boomers and millennials united in desire for experiential offerings
  6. Chopard champions French filmmakers for digital film festival
  7. Inspirato simplifies vacation booking with travel subscription
  8. Aston Martin brings bespoke design to owners’ garages
  9. Should luxury brands stop avoiding ecommerce?
  10. BMW MMS campaign achieves 30pc conversion rate
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