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July 15, 2020
  1. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  2. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  3. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  4. Louis Vuitton plays up classic luxury in new handbag effort
  5. Fendi expands digital boundary with debut of first TikTok official channel
  6. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  7. Franco-American tussle over taxes adds wrinkle for luxury recovery
  8. Asian affluent consumers’ mindset post-pandemic
  9. Bulgari's new campaign is an ode to never having too much
  10. How Western brands can find the app in China that reaches their perfect audience
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Mobile

Saks drives store traffic with geo-targeted mobile ad

May 21, 2013

 

By Erin Shea

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

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  1. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  2. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  3. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  4. Louis Vuitton plays up classic luxury in new handbag effort
  5. Fendi expands digital boundary with debut of first TikTok official channel
  6. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  7. Franco-American tussle over taxes adds wrinkle for luxury recovery
  8. Asian affluent consumers’ mindset post-pandemic
  9. Bulgari's new campaign is an ode to never having too much
  10. How Western brands can find the app in China that reaches their perfect audience
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