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Mobile

Saks introduces user-generated content hub to propel purchases

September 3, 2014

Saks' Like2buy images Saks' Like2buy images

 

By Jen King

Department store chain Saks Fifth Avenue is heightening its sense of community through a new content hub that streamlines social media interactions with consumers.

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  1. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  2. La Mer uses personalized approach to promote anti-aging serum
  3. De Beers, National Geographic mark first year of Okavango Eternal collab
  4. Day's wrap: Porsche, Christian Louboutin, Maserati and Coldwell Banker
  5. Day's wrap: Hermès, Hublot, Four Seasons and The Macallan
  6. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  7. Maserati streamlines car-buying experience with new digital platform
  8. 40pc of US consumers looking overseas for their next home purchase: report
  9. Hugo Boss amps up commitment to regenerative farming
  10. Why striving for ‘best-in-class’ service creates zero value for luxury brands
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